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AdRoll has been actively involved in conversations about phasing out third-party cookies in Google Chrome. While browsers like Firefox and Safari have existed without third-party cookies for a while now, Google last week announced it will delay the deprecation of third-party cookies in Chrome until the end of 2023. This delay from Google signals a strong commitment to preserving the vitality of the open web and consumer privacy while working alongside the advertising ecosystem. Today,…

According to the 2019 Annual Business Survey (ABS), approximately 18.3% of all U.S. businesses are minority-owned. And of that number, 99.9% of minority-owned businesses are small businesses.  But against this backdrop of small business activity, it can sometimes be challenging to distinguish minority-owned businesses from the rest — especially in the ecommerce world.  To elevate the awareness of these online businesses, we’re providing digital badges (examples below) that eligible brands can append to their dynamic…

If there’s one thing that AdRoll believes in, it’s that every small business, entrepreneur, and marketer deserves a fair shot at success — regardless of resources. That’s why, in addition to providing the necessary tools to excel in all areas of e-commerce, we’re also committed to helping future marketers achieve their full potential.  We’ve created the AdRoll Scholarship to offer two awards of USD $2,500 to support undergraduate students with a drive to succeed in…

We have some exciting news to share! 🥳 The world’s leading business solution review platform, G2 Crowd, has recently released a summer report and AdRoll is recognized as a leader in 15 categories across varying market segments, including: Social media advertising Cross-channel advertising Attribution Mobile advertising Display advertising Retargeting Best estimated ROI for customers Leader for small business satisfaction using AdRoll G2 releases Grid® and Index Reports every quarter, ranking products based on reviews gathered…

When you’re restricted to your home, it’s natural to feel a sense of powerlessness. While healthcare workers are battling the virus frontlines and businesses are struggling to stay afloat, you may be yearning to extend a helping hand. The great news is that there’s no shortage of opportunities for you to help in meaningful ways.  That’s why NextRoll Gives Back pivoted to find new ways for Rollers to show up for their community during this…

Spring is a time of renewal. Of growth and re-growth. That feeling of cleaning out the old to make way for the fresh and the new. Over our 13+ years helping brands globally reach their customers, we’ve experienced many springtimes together, both literally and in our business. We’ve planted seeds along the way, nurturing something bigger and bolder, and we’re thrilled to unveil it today: the new AdRoll E-Commerce Marketing Platform. Moving beyond just ads,…