We recently brought direct-to-consumer (D2C) marketers together at the first-ever Growth Guerilla Collective (GGC) community meetup in San Francisco, where members brainstormed ways to fuel brand awareness in 2020. The room was jam-packed with ambitious marketers eager to meet one another, learn about each other’s experiences, and grow personally and professionally. SF-based industry leaders Shann Alipour, Director of Marketing at Oliso, and Neha Mittal, Sr. Digital Marketing Manager at Cora, kicked off a group discussion…
How well do you know your competition? We created a worksheet to help you spot your competitors’ tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
Viewability has become one of the hottest topics among today’s marketers. With 54% of display ads never being viewed, it’s obvious why. In this post, we cover what it is, why it’s important, and more.
Growing an apparel business has plenty of challenges, though you shouldn’t let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.
Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
The Memorial Day holiday is one of the biggest shopping periods of the year. In this post, we give a few steps to creating campaigns that re-engage past customers and ultimately, lead to big sales.
Before you fire up the grill or pack your beach bag, check out this post to learn five ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.
Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.