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As an e-commerce business, email marketing is your key to success. With a consistent, customized email marketing campaign, you will increase your sales and receive a high return on your investment (ROI).  When it comes to the e-commerce email marketing software that will best help you accomplish your business goals, you have a few options to choose from. Each with their own unique set of capabilities and characteristics, here are the top six email marketing…

This year has been brutal, so we certainly wouldn’t blame you if you’re counting down to a fresh start in 2021 by now. However, we have to get through the all-important holiday season, which is arguably the single-most significant time of year for brands and their marketing departments. There’s no rest for the weary, right? Nevertheless, you might be wondering if any high-tech solutions might ease the burden of at least some of the day-to-day…

Marketing attribution is a vast and complicated process, even for the most experienced of marketers. In this day and age, it’s necessary to use some type of platform to get the best results possible, no matter what industry or size of business you are running. That being said, it’s difficult and time-consuming to test out different marketing attribution software on company time and the company’s dime. That’s where a good look at your options enables…

Cart abandonment costs businesses $4.6 trillion every year. That’s basically the GDP of Germany, which, for the record, is Europe’s largest and strongest economy. Perhaps worse, far more first-time site visitors never do anything at all. In fact, research shows 98% of consumers don’t buy anything on their first visit. You’ve spent time and money getting them there, only to see them leave empty-handed. These visitors and sales aren’t necessarily lost forever, though. The right…

If marketing is king, it should treat customers like its queen. After all, they are your primary source of revenue, and when they’re happy, they can be your brand’s biggest advocate.  When customers aren’t pleased? Oooh boy. Research shows unhappy customers typically tell nine to 15 people about a bad brand experience — not to mention, they probably won’t shop with you again, either. There’s a reason Amazon prides itself on being the most customer-centric…

We recently brought direct-to-consumer (D2C) marketers together at the first-ever Growth Guerilla Collective (GGC) community meetup in San Francisco, where members brainstormed ways to fuel brand awareness in 2020. The room was jam-packed with ambitious marketers eager to meet one another, learn about each other’s experiences, and grow personally and professionally.  SF-based industry leaders Shann Alipour, Director of Marketing at Oliso, and Neha Mittal, Sr. Digital Marketing Manager at Cora, kicked off a group discussion…