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ad spend

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Lately, I’ve had many conversations with clients concerned about making risky changes to their media strategy during these uncertain times. Those conversations come as marketing teams face layoffs and furloughs, and as fallout due to the coronavirus pandemic continues, clients are less willing to spend aggressively on media campaigns. Some have said they are intrigued by AdRoll’s offering and will keep us at the top of their lists once the dust settles and they are…