Tag

Ad Creative

Browsing

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…

Optimizing your campaigns is vital to achieving the best possible outcome with AdRoll Convert. If you have opted out of automating your AdRoll campaigns, you can still achieve great results manually with a little extra work. The following recommendations are based on what we have learned from over 37,000 customers and over a decade of optimizing campaigns for every type of company. Jump to: How can I improve performance? How can I make sure I'm spending my…