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AdRoll News 4 Min Read November 30, 2019

Unrolling our ERGs: RollMigos

Several times in any given month, you’ll see calendars filled with lunch and learns, after-work happy hours, or presentations — all coming from various employees with diverse backgrounds, cultures, and upbringings. Employee Resource Groups, or ERGs, are influential parts of NextRoll’s culture. By bringing together members and allies from different communities, we hope to foster a sense of belonging among our employees, or as we call them, Rollers. ERGs are voluntary, Roller-led groups that foster…

Brand Awareness 12 Min Read October 3, 2019

How to Develop a Brand Style Guide That Grows Your Business

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…

Brand Awareness 4 Min Read June 4, 2019

Dadvertising: Brand Images to Appeal to Millennial Dads

What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.

Growth Marketing 3 Min Read May 7, 2019

The 4 Rules to Successful Video Campaigns

The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.

Growth Marketing 3 Min Read December 11, 2018

Shape Up Your 2019 with These Healthy Campaign Tips

Unsure how to capture new audiences of customers after the holiday slowdown? We’ve got the tips necessary to get your 2019 campaigns off to a roaring start.

Brand Awareness 3 Min Read May 21, 2018

When It Comes to Ads, Size Matters

The larger the ad, the bigger the impact. Find out how digital ad sizes, can influence the reach of your marketing campaigns.

Growth Marketing 3 Min Read May 21, 2018

Creative Best Practices for Digital Marketers

What makes an ad stand out? Experts from OneStop and AdRoll discuss the dos and don’ts of producing ad creatives that performs.

Brand Awareness 0 Min Read May 21, 2018

The Psychology of Colour [INFOGRAPHIC]

Site conversions can be tricky and to optimise your site to get the most from every visitors even the tiniest details matter. Check out how colour can affect how and why people convert.

Growth Marketing 1 Min Read May 21, 2018

8 Creative Strategies to Attract New Customers [INFOPGRAPHIC]

From content to social media, and everything in between, these are 8 ways for you to increase engagement with the customers you care about the most.

Growth Marketing 6 Min Read May 21, 2018

Visual Hierarchy: Keep Your Brand on Top

Visual hierarchy is the order of elements on a page, according to their importance. Learn how this and other design principles can strengthen your brand and business website.