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There are tons of reasons you might want to diversify your ecommerce business after selling on Amazon. Strict regulations and red tape are a regular part of life for sellers. Not to mention, you wish you could set your inventory levels and fulfillment providers. Or even just have some peace of mind knowing your business will thrive or falter based on your hard work — not an algorithm determined by the online retail giant. No…

An effective marketer knows how to set up proper ad targeting for their digital campaigns. When it comes to ad targeting, the problem is not a shortage of digital advertising platforms or opportunities; it’s knowing how to effectively use the tools available to create a strategy that works. Clearly defining your strategy not only provides you with the results you’re looking for but also saves you time and money. So, how do you get started?…

Advertisements are most effective when the right people see them at the right time. You can test multiple digital ad campaigns over a variety of platforms and adjust accordingly in the hopes of arriving at a definite conclusion, or you can take the more efficient and accurate route: contextual targeting.  Contextual targeting enables you to streamline your advertising efforts, personalize your ad campaigns, and target people who are already searching for products, services, or brands…

It happens to all of us — we click on a catchy email from an e-retailer, add a few eye-catching items to our carts, and… close the tab. For one reason or another, card abandonment happens, and it happens frequently. Studies show that in 2019, the average cart abandonment rate across all industries was a whopping 69.57%. Cart abandonment can pose a big problem for e-commerce brands. Luckily, we have a solution: Retargeting ads. Here’s everything…

Ad personalization enables you to reach audiences based on their interests. This means you can both communicate and spend marketing dollars more effectively. You can show ads to your audience based on their online activity, such as the websites they visit, the products they view, and the apps they install.  This kind of efficiency is a boon to small businesses. 87% of small businesses rely on advertising to maintain their current level of success and…

Several times in any given month, you’ll see calendars filled with lunch and learns, after-work happy hours, or presentations — all coming from various employees with diverse backgrounds, cultures, and upbringings. Employee Resource Groups, or ERGs, are influential parts of NextRoll’s culture. By bringing together members and allies from different communities, we hope to foster a sense of belonging among our employees, or as we call them, Rollers. ERGs are voluntary, Roller-led groups that foster…

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…