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It happens to all of us — we click on a catchy email from an e-retailer, add a few eye-catching items to our carts, and… close the tab. For one reason or another, card abandonment happens, and it happens frequently. Studies show that in 2019, the average cart abandonment rate across all industries was a whopping 69.57%. Cart abandonment can pose a big problem for e-commerce brands. Luckily, we have a solution: Retargeting ads. Here’s everything…

Several times in any given month, you’ll see calendars filled with lunch and learns, after-work happy hours, or presentations — all coming from various employees with diverse backgrounds, cultures, and upbringings. Employee Resource Groups, or ERGs, are influential parts of NextRoll’s culture. By bringing together members and allies from different communities, we hope to foster a sense of belonging among our employees, or as we call them, Rollers. ERGs are voluntary, Roller-led groups that foster…

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…