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abandoned cart recovery

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Marketing for e-commerce retail is about optimizing your opportunities to engage with customers and maximizing the revenue generated from every interaction. That means finding ways to connect with consumers even after they’ve left your website or digital shop. One of the most common ways that this occurs is through cart abandonment. Research shows that nearly 80% of online shopping carts are abandoned, meaning that almost 4x as much value is lost from customers leaving the…

One of the most critical metrics that e-commerce stores should measure, but often don’t, is the cart abandonment rate. This number helps to determine how many potential consumers leave without purchasing anything. Why is it important to measure this metric? High rates of cart abandonment signal a deeper problem that needs to be addressed, including poor user experience, slow page load times, high shipping costs, lack of coupons, limited payment options, and more. While the…

“Consistency is key” is one of those phrases so widely and frequently used it’s pretty much impossible to identify its origin. And while it’s the kind of advice with appeal ranging from marketing experts on virtual stages to angry couches in locker rooms, it’s actually quite relevant to cross-channel marketing.   As the name implies, cross-channel marketing uses multiple marketing channels — including digital ads, email, TV, social media, and/or a brand’s website — to promote…

If I had to identify one aspect of digital marketing that I especially excel at, I would say that it’s counting my eggs before they are hatched. I can take the early results of a new campaign and convince myself that this is finally the campaign that will create grandiose positive changes for the business.  As you might guess, this can lead to disappointment. If you track visitor behavior on your e-commerce store, you may…

A potential customer has taken their time to explore your products and put a few items in their shopping cart, but they don’t make a purchase. You ask yourself, “What happened?” While we can’t always know the exact reason for abandoned shopping carts, there are ways to reduce the likelihood of them happening. Check out these five ways to lower your e-commerce shopping cart abandonment rate. For a ready-made cart abandonment recipe to help drive visitors…

Anyone can launch a Shopify store to find products, market, and sell online. This simple solution is excellent for any sized business looking for a streamlined platform to grow its e-commerce store. However, while many consumers enjoy supporting small businesses rather than big retailers and well-known brands, shoppers tend to have high abandoned cart rates when shopping at less-familiar sites. With an average of seven out of ten of your customers abandoning their shopping carts, it’s…

A Review of Top Shopify Abandoned Cart Apps A high percentage of customers leave your Shopify e-commerce store without making a purchase. They have added items to their cart, but they don’t make it through the checkout process for various reasons. These are high intent customers, so how do you win them back? Fortunately, there are different strategies and tools you can use to effectively win-back some of these Shopify abandoned carts and increase your…

Do you find that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You’re not alone — shopping cart abandonment is something all e-commerce stores experience.  Studies have found that the shopping cart abandonment rate across e-commerce stores is nearly 70%. This means that nearly seven out of every ten customers who shop on your website will leave without completing a purchase. While it…