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A/B Testing

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For growth marketers, there’s nothing more important than data. Wait, scratch that — there’s nothing more important than analyzing data properly. If you fail to do so, it’s easy to come to the wrong conclusions. Fortunately, there’s a way to measure data without any room for guesswork: A/B testing.  What is A/B Testing? A/B testing, also known as split testing or bucket testing, is one of the most powerful tools in a marketer’s kit. It’s…

In the age of big data and sophisticated analytics, marketers have the opportunity to test various designs, content, call to actions (CTAs), and messaging options to determine what works best for their audience. But, which testing method you use depends on several factors. We’ve outlined the differences between multivariate and A/B testing below, along with some of their common uses, advantages, and limitations, so you can decide which approach works best for your brand and…

A common misconception is that your ads need to be perfect before they go live. However, a big part of marketing is testing and changing your methods accordingly. If you create something that you are reasonably happy with, pull the trigger and start promoting. Interactions with your initial ad will provide feedback you can use to iterate upon throughout your digital advertising journey. Before you begin testing, it’s important to understand the three most common…