E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…
What makes an ad stand out? Experts from OneStop and AdRoll discuss the dos and don’ts of producing ad creatives that performs.