Why Brands With Online Communities Dominate in 2020

When cosmetic company Sephora sought to generate brand buzz, they didn’t just launch a new product or ad — they created Beauty Talk, a vibrant online community. Today, this dynamic digital forum is a hub for Sephora fans, who share beauty tips and seek advice from brand experts. At any given time, there are at … Continue reading Why Brands With Online Communities Dominate in 2020