Third-Party Cookies and Digital Marketing: What’s Next? 

Since arriving on the digital marketing scene in the mid-90s, cookies have remained an integral tool for understanding their customers. However, evolving public expectations for user data privacy have catalyzed a shift away from the use of certain cookies — specifically, third-party cookies — to track consumers online. In response, major legislation such as Europe’s … Continue reading Third-Party Cookies and Digital Marketing: What’s Next?