Marketing Strategies: How Brands Are Pivoting During Hard Times

Have you ever heard of a “black swan event”? That’s what Sequoia Capital, Silicon Valley’s most prominent VC firm, is calling the coronavirus (COVID-19) outbreak: The “black swan of 2020,” or in other words, an unusual event that has a significant impact on the world. This sentiment is undoubtedly shared by many businesses as consumer … Continue reading Marketing Strategies: How Brands Are Pivoting During Hard Times