How to Develop an Omnichannel Marketing Campaign

The consumer of today is omnichannel. What this means is that when they’re interacting with an e-commerce brand, they’re constantly jumping around different channels. Think about it — people rarely make an online purchase during the first site visit. This is why it’s critical to build customers’ trust by creating a seamless buyer journey, from … Continue reading How to Develop an Omnichannel Marketing Campaign