How Do Agencies Sell Advertising in a Post-COVID-19 World?

Getting brands to spend on advertising has always been a hard sell. Every ad dollar that agencies invest on behalf of their clients must be accounted for and ROI proven. Brand uplift, increased revenues — these are just some of the everyday demands on agencies’ performance. If all that isn’t enough, add a global pandemic … Continue reading How Do Agencies Sell Advertising in a Post-COVID-19 World?