Declutter Your Data to “Spark Joy” in 2021

Customer data is integral to e-commerce marketing and driving revenue — yet brands that collect this information from touchpoints throughout the consumer journey often end up with customer intel stuck in silos and duplicated conversions between channels. The cost of this can be staggering in terms of productivity. Marketers can waste precious hours searching for … Continue reading Declutter Your Data to “Spark Joy” in 2021