E-Commerce Marketing: 9 Ways to Optimize Online Checkout for Conversion

‘Tis the season for online shopping. This year, Adobe is forecasting record e-commerce sales, with online transactions up 33% to $189 billion as consumers seek ways to complete their holiday shopping while minimizing contact.  But with increased online shopping comes even more potential for checkout abandonment, which occurs after a shopper moves into the payment … Continue reading E-Commerce Marketing: 9 Ways to Optimize Online Checkout for Conversion