adroll AdRoll adroll February 11, 2019

We're back with our weekly tips, this time from our Business Intelligence Analyst, Darryl Ha, "When working with data, it's easy to let your biases come into play. After all, there are a million ways to slice and dice a dataset, and usually at least one of those ways will support a conclusion that you or your stakeholders want. However, analysts need to be as objective as possible when working with data to help their organization make the best decisions. If the data isn't supporting a certain hypothesis you want, don't keep on reshaping it until it does."

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