adroll AdRoll adroll January 7, 2019

We're back with our weekly tips, this time from our Sr. Marketing Manager, Wilson Lau: "In the past, lifecycle marketing was performed primarily in person, but today it's mostly executed via various digital channels. Lifecycle marketers need to think about the entire customer journey, understand customer psychology at different stages, be an expert in the digital marketing ecosystem, and have a keen sense of data." . . . #data #lifecycle #marketing #tips #monday #digital #customer #journey

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