Why AI-Driven Product Recommendations Are Key to Conversions and Loyalty

Every time one of Amazon’s 150 million Prime members visit Amazon.com, they see features on the homepage like “Inspired by your shopping trends” and “Based on items you viewed” with carousels of additional products to browse and, ideally, to buy. These aren’t random items picked out by the platform. Instead, these examples show a powerful … Continue reading Why AI-Driven Product Recommendations Are Key to Conversions and Loyalty