How to Create a Behavioral Targeting and Retargeting Strategy

Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty.  Behavioral retargeting uses that same data to re-engage audiences that have already shown an interest in your brand based on their … Continue reading How to Create a Behavioral Targeting and Retargeting Strategy