As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. Luckily, we have a marketing quiz that will help you determine what areas of marketing you should focus on to grow your business, complete with comprehensive tips behind each topic.

Take the Quiz 

Take this self-assessment to find out if you’re readily-equipped to grow your business. At the end of the quiz, you’ll receive immediate results (your e-commerce marketing report card!) with customized tips on how you can take the next steps on your growth journey.

Here’s an example of how we’ll break down each area according to your level of expertise:

Remember that rapid growth doesn’t happen overnight — it takes time and effort. However, once you start reaping the benefits, you’ll see that your effort is worth it!

Breaking Down the Marketing Quiz Sections 

For your reference, here are the sections we’ll expand on at the end of the quiz:

Attribution

The once linear customer journey has evolved, which means that it can be extremely challenging to find out which marketing initiatives and channels are contributing to the bottom line. This is where attribution — the process of assigning credit or value to a marketing touchpoint — comes into play. This section is designed to gauge how sophisticated your attribution strategies are so that you can glean the proper insights into campaign trends, which channels you should invest in, and much more.

Suggested additional reading:

Why First-Touch & Last-Touch Attribution Are Out of Style

Attribution: Tracking and Optimizing Digital Performance

Multi-Touch Attribution: Why It Matters

Search Engine Optimization (SEO)

You’ve probably heard a million times that SEO is the top way to get found online. Why? Because most customer journeys begin with search, and improving your search rankings helps maintain your business at low costs. While you probably already have a basic understanding of what SEO entails, it’s still challenging to fully grasp this complex digital marketing tool. This section helps you understand SEO’s different elements so that you can convert prospects into customers. We’ll give you steps to improve your keyword rankings, delve into which SEO tools you can use, and provide strategy points to capitalize on. 

Suggested additional reading:

How to Build an SEO Strategy for a Direct-To-Consumer (D2C) Brand [Template]

Are You SEO-Ready for the Holidays?

Advertising

Everyone loves a good scrappy-D2C-brand story. However, it usually takes a lot more than wits and hustle to make it as a brand — it takes a lot of money. While most companies don’t have hundreds of thousands of dollars to throw into advertising, it’s still essential to have a substantial investment in digital ads. This section provides tips on how to determine your budget, budget in a smart way, and the critical metrics to measure.

Suggested additional reading:

7 Retargeting Best Practices for D2C Brands

Four Tips for Building a Digital-First Customer Journey

5 E-Commerce Advertising Methods to Grow Revenue

Email Marketing

D2C marketers know how critical emails are to their marketing plans (according to Statista, it’s projected that there will be 4.3 billion email users by 2023). When combined with personalization and an intelligent segmentation program, email marketing can supercharge your growth like nothing else. In this section, we give you tips on ways to craft an email strategy so that you can increase more web traffic, accrue more buyers, and encourage customer retention and loyalty.

Suggested additional reading:

Email Marketing: A Guide for Beginners [TEMPLATE]
Email Marketing 101: Audience Building and Email Content
Email Marketing 101: Campaign Launches and Maximizing Performance

Angie Tran
Author

Angie is the Senior Copywriter at AdRoll. Prior to AdRoll, she was a Content Writer at various digital marketing agencies. A writer by day and a reader by night, Angie’s other hobbies include cooking and learning useless movie trivia.