Email Marketing 101: Audience Building and Email Content

Ambitious, direct-to-consumer (D2C) brands recognize the importance of email marketing — and why wouldn’t they? According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023. To put that into perspective, this population represents more than half of the world — an audience looking to … Continue reading Email Marketing 101: Audience Building and Email Content