Crafting a Customer Journey Map in 6 Easy Steps

Direct-to-consumer (D2C) brands are continually looking to expand their reach by leveraging web and social. While the ability to engage consumers online represents a massive opportunity, it also brings an intensely competitive environment. Understanding how customers interact with your brand over time helps build brand awareness and develop a rewarding relationship with your consumers. By … Continue reading Crafting a Customer Journey Map in 6 Easy Steps