As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. 

While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. This means not just relying on dedication and perseverance, but also having a robust growth strategy with a firm foundation of marketing fundamentals. 

Luckily, we have a quiz that will help you determine what areas of marketing you should focus on to grow your business, complete with comprehensive tips behind each topic.

Take the Quiz 

Take this self-assessment to find out if you’re readily-equipped to grow your business. At the end of the quiz, you’ll receive immediate results with customized tips on how you can take the next steps on your growth journey.

Here’s an example of how we’ll break down each area you’ll need to focus on:

Remember that rapid growth doesn’t happen overnight – it takes time and effort. However, once you start reaping the benefits, you’ll see that your effort is worth it!

Breaking Down the Quiz Sections 

For your reference, here are the sections we’ll expand on at the end of the quiz:

Customer and Market Research

Knowing your market and audience is the most important step in supercharging your growth. This section explores how you can thoroughly conduct customer and market research. If you’re not sure who your top competitors are, no sweat — we’ll give you instructions on how to perform a competitor SWOT analysis. If you’re trying to figure out who your ideal customer is, no problem — we’ll teach you how to find your ideal customer profile (ICP), too. This section is designed to provide you with all the information you need to understand your customers and make well-informed market decisions about your brand. 

Suggested additional reading:

How to Find Your Target Audience

7 Ways to Get an Edge with Competitor Analysis

What is Competitive Benchmarking?

Search Engine Optimization (SEO)

You’ve probably heard a million times that SEO is the top way to get found online. Why? Because most customer journeys begin with search, and improving your search rankings helps maintain your business at low costs. While you probably already have a basic understanding of what SEO entails, it’s still challenging to fully grasp this complex digital marketing tool. This section helps you understand SEO’s different elements so that you can convert prospects into customers. We’ll give you steps to improve your keyword rankings, delve into which SEO tools you can use, and provide strategy points to capitalize on. 

Suggested additional reading:

How to Build an SEO Strategy for a Direct-To-Consumer (D2C) Brand [Template]

Are You SEO-Ready for the Holidays?

Advertising

Everyone loves stories about scrappy direct-to-consumer (D2C) brands that turned into household names using nothing but their wits and hustle. However, it usually takes a lot more than wits and hustle to make it as a brand — it takes a lot of money. While we know that most companies don’t have hundreds of thousands of dollars to throw into advertising, it’s still essential to have a substantial investment in digital ads. This section provides tips on how to determine your budget, how to budget in a smart way, and the critical metrics to measure.

Suggested additional reading:

7 Retargeting Best Practices for D2C Brands

Four Tips for Building a Digital-First Customer Journey

5 E-Commerce Advertising Methods to Grow Revenue

Marketing Automation and Outbound

According to the Aberdeen Group, best-in-class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Marketing automation is essential for your marketing team because it allows you to accomplish more with fewer resources. It ensures that your campaigns are accurate and helps achieve higher ROI. When combined with personalization and an intelligent segmentation program, it can supercharge your growth like nothing else. In this section, we give you tips on ways to use marketing automation so that you can see more web traffic, accrue more buyers, and encourage customer retention and loyalty.

Suggested additional reading:

The Coming Robot Apocalypse: Disruption and Opportunity in an AI-Powered Future

Now that you’ve got your resources in place, you know where you’re starting from and have an idea of where you want to be. The big question is, how are you going to get there? Check out The Ultimate Guide to Building a Digital Brand to see how you can take your digital efforts to the next level and grow your business.

Angie Tran
Author

Angie is the Senior Copywriter at AdRoll. Prior to AdRoll, she was a Content Writer at various digital marketing agencies. A writer by day and a reader by night, Angie’s other hobbies include cooking and learning useless movie trivia.