Psychometrics: How Consumer Attitudes Influence Buying Behavior [AUDIO GUIDE]

So, what is psychometrics? The dictionary definition describes it as the “science of measuring mental capacities and processes.” I’d encourage the folks reading this to think about it as “what drives people to act or behave in a certain way.” For example, why would my team choose me to write this blog? Well, from their interactions with … Continue reading Psychometrics: How Consumer Attitudes Influence Buying Behavior [AUDIO GUIDE]