It’s All About Empathy: How to Understand, Influence, and Connect With Customers

Let’s start with the obvious: human behavior is more than a little mystifying. It would be great if we all made completely rational decisions; unfortunately, that’s not the case. There’s a reason why there are entire fields of study dedicated to understanding the choices that people make — humans are complicated creatures. Whether you call … Continue reading It’s All About Empathy: How to Understand, Influence, and Connect With Customers