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If you’re a marketer, you probably know that it’s better to run multiple channels than one. But have you tested this assumption? Do you know the true impact of running emails and ads together? Since we launched our email product earlier this year, AdRoll’s client analytics and insights team has been closely monitoring performance to find the answer. As part of our analysis, we considered two success metrics, conversion rate, and time to convert. We’re…

As a marketer, you’ve probably heard many stories about the upcoming generation: Gen Z. Young, politically active, and tech-savvy, some warn that they’ll be the end of brick-and-mortar retailers. Others complain that their average attention span is only eight seconds long, effectively axing traditional marketing strategies.  But no need to freak out from the fear-mongering headlines just yet — here are four demystifying insights into marketing to Gen Z.  What Is Gen Z, Anyways? Born…

From Snapchat to TikTok, there are many short-form video platforms for social media users to spend their time on. Younger generations have flocked to these apps, enjoying the thrill of limited-time content and snackable pieces of entertainment.  Of course, the pivot from traditional media forms to mobile-only, 30-second video clips should come as no surprise, considering how millennials and Gen Zers are labeled the “instant gratification” generations.  To cement themselves as a major player in…

Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality. Yet, given the rapid onset of new technologies, behaviors, and trends, skilled marketers must look even further into the future.  So, come 2021, will content still be king?…

The U.K. flower and plant market is collectively worth about £2.2 billion ($2.9 billion). Across the pond, Americans spend around $6.2 billion per year on flowers — but they’re not buying more bouquets. In fact, taking population figures into account, the average person in the U.K. actually spends more than double on flowers each year, or $43 per person versus $19 in the U.S. Two direct-to-consumer (D2C) brands in this marketplace, Appleyard London and Blossoming…

Whether by nature or out of necessity, a lot of entrepreneurs qualify as workaholics. In a recent Gallup poll, 57% of small business owners surveyed reported working six or more days a week. Nearly 40% of survey respondents indicated that they still tended to business while on vacation. Chalk it up to passion or pressure, but many entrepreneurs feel like they’re “always working” — at least in their heads. Perhaps you’re one of them.  The…

Though 2020 has certainly been a challenging year for many retailers, it was actually 2018 that proved to be particularly difficult for direct-to-consumer (D2C) lighting brand Lights.com. The startup was hit hard by tariffs on products made in China, where Lights.com sources most of its goods — increasing the cost of imports by over 25%. Tight budgets are one of the many issues for D2C brands, which CEO David Knopfler noted also includes managing every…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

E-commerce conversion rate is the percentage of visitors that completes the checkout process and purchases from your online store. This metric is how you measure the success of your business. To run a successful e-commerce store, you must increase your conversion rate.  If you are wondering how you can increase your e-commerce conversion rate, look no further. In this article, we will discuss ten actionable strategies that will help you improve your conversion rate. In…

We launched our inaugural e-commerce podcast, “Unrolling E-Commerce,” in June as a resource for direct-to-consumer (D2C) brands navigating not only an increasingly crowded market but also contending with the uncertainty of a global pandemic. Over the summer, we — wait for it! — rolled out nine episodes, covering topics like founder stories, pandemic-era KPIs, and the future of work and e-commerce. Guests included AdRoll experts and clients in a range of industries, including apparel, finance,…