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This is it, folks! The event of a century, the clash of titans that will determine marketing for the next 40 years: the Generation Throwdown.  In this corner, we have the world-weary warriors — the generation that gave us tight jeans, flannel shirts, and beards as a lifestyle — the millennials! Marked by adolescence bookended by 9/11 on one side and the Great Recession on the other, millennials have had it rough, and it shows:…

The festive season is finally here! While some brands are winding down their sales season after a stellar Thanksgiving week, shoppers aren’t ready to put away their wallets just yet. There is still a goldmine of sales opportunities in December that retailers can leverage to hit their target revenue numbers — and one of these key dates is Boxing Day.  But what is Boxing Day, and what are some strategies marketers can use to tap…

When Lou Montulli began his work on web browsers in the early 1990s, he became interested in restoring user sessions when they returned to visit a web page. Lou devised a way to store small data files locally to make it faster and easier for these users to pick up where they left off. He began describing these data files as “cookies,” a term commonly associated with certain operating systems and programming languages of the time. …

Email marketing is one of the most effective marketing tools available because it results in high conversion rates and ROI. However, a stellar email marketing strategy is useless without an equally stellar email list. You need people to be on the receiving end of your email marketing campaigns.  So, how do you get those people? Great question! The answer is simple: an email capture tool.  Email capturing enables you to legally collect email addresses from your…

If you found an abandoned shopping cart in a store aisle, you’d have no idea who left it there or why — and, more often than not, you’d be stuck simply restocking those products and hoping for better luck next time with a future shopper.  E-commerce, however, gives retailers much more insight into the customer who filled that basket and what should happen next. That means the opportunity to sell, and to make things right,…

As an e-commerce business, email marketing is your key to success. With a consistent, customized email marketing campaign, you will increase your sales and receive a high return on your investment (ROI).  When it comes to the e-commerce email marketing software that will best help you accomplish your business goals, you have a few options to choose from. Each with their own unique set of capabilities and characteristics, here are the top six email marketing…

It’s December and both Black Friday and Cyber Monday are behind us — which means the end-of-year holidays are practically here and 2020 is nearly behind us. But before we get a fresh start in 2021, one challenge for brands remains: capturing consumers’ spend on gifts, which is expected to reach $189 billion online and as much as $767 billion overall. But between deals in October and canceled celebrations, this is no ordinary holiday season.…

Pop-up ads aren’t exactly the most popular with consumers, and for a good reason: they’re often intrusive to the browsing experience. But marketers today still use pop-up ads because they’re effective.  According to Sumo, a basic pop-up ad can convert at least 3% of average viewers, and they also have excellent conversion and click-through rates. These viewers clicked the pop-up, either signed up, became leads, or even purchased the product or service.  Instead of using intrusive pop-ups,…

This year has been brutal, so we certainly wouldn’t blame you if you’re counting down to a fresh start in 2021 by now. However, we have to get through the all-important holiday season, which is arguably the single-most significant time of year for brands and their marketing departments. There’s no rest for the weary, right? Nevertheless, you might be wondering if any high-tech solutions might ease the burden of at least some of the day-to-day…

Marketing attribution is a vast and complicated process, even for the most experienced of marketers. In this day and age, it’s necessary to use some type of platform to get the best results possible, no matter what industry or size of business you are running. That being said, it’s difficult and time-consuming to test out different marketing attribution software on company time and the company’s dime. That’s where a good look at your options enables…