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Why would a person fill up the cart at an online store, make their way to check out, and then leave everything in the cart? That’s the question that many, many online retailers face, both big and small. Around 70% of all online shoppers will leave an online cart before buying anything at all. That’s a lot of cart abandoners who aren’t buying. Did they lose interest? Did they actually not want to buy from…

Small businesses are the bee’s knees. Compared to big chains and companies, they have much closer relationships with customers, more flexibility to quickly implement changes, and laser-focused expertise in their particular field. However, there’s a catch — more often than not, small companies have tight marketing budgets. This makes it tricky when trying to promote the business.  The stark truth is that 50% of small businesses fail within five years. One of the biggest causes…

E-commerce has brought many changes to the consumer experience, but one of the most powerful is the rise of direct-to-consumer (D2C) brands. In recent years, D2C brands have succeeded in restructuring the traditional retail system by directly connecting the end customer to the brand itself, with no middleman in between. Let’s explore why D2C is considered the future of retail and why more and more D2C companies are seeking out brand partnerships. The Many Advantages of…

Ad personalization enables you to reach audiences based on their interests. This means you can both communicate and spend marketing dollars more effectively. You can show ads to your audience based on their online activity, such as the websites they visit, the products they view, and the apps they install.  This kind of efficiency is a boon to small businesses. 87% of small businesses rely on advertising to maintain their current level of success and…

Let’s say you’re searching for a set of stainless steel mixing bowls on Amazon. As you’re about to check out, you see items that you’ve previously looked at — oven mitts with a llama pattern and a variety of non-stick baking pans. “Well,” you think to yourself, “my oven mitts are getting kind of old…and my baking pan is getting a little crusty…” So, you also add those items to your cart. The cycle goes on…

In this special Unrolling double feature, we’ll look at LOLA and Hims, two hot health and wellness brands focusing on reproductive health. That might make some of our readers uncomfortable — lean into that feeling because it’s is critical to understanding how these two companies have been able to gain so much traction so quickly. Readers may also find that they react differently based on their sex or the gender they identify as — this…

The competition for new customers has ratcheted up to new heights, and direct-to-consumer (D2C) brands aren’t standing idly by. According to estimates by eMarketer, digital ad spend is projected to increase by 17% in 2020 — totaling $151 billion. As more and more D2C brands flood the market, marketers have looked to gain any competitive edge at their disposal, specifically when it comes to building brand awareness. As a result, Search Engine Optimization (SEO) has…

We’ve all heard the statistics: people are spending more and more time glued to their phones. According to RescueTime, a person will spend an average of 3 hours and 15 minutes a day on their phone, checking it upwards of 58 times a day. So, what’s everyone doing on their phones? Well, everything actually. This includes scrolling through social platforms, sending and checking work emails, and even shopping. Based on projections from eMarketer, the number…

The year is (almost) 2020. Twitter is more political than MSNBC, the Jonas Brothers have dropped an album, and sweatpants are now high fashion. It’s safe to say that in today’s day and age, we’re constantly teetering on the edge of satire and reality. This is particularly real for brands. As much time and energy as we spend perfectly crafting every word of our messaging, social media posts, and website, there’s a chance it simply…

Amazon has become, and remains, the go-to marketplace for online direct-to-consumer (D2C) sellers, thanks to its vast distribution capabilities and wild popularity among consumers worldwide. Growing small businesses can harness the platform’s audience to appear in front of customers and generate more sales.  Despite the potential for growth on Amazon’s platform, even the bright possibilities presented by this broad reach is overshadowed by rampant counterfeit products and price-cutting by unauthorized resellers. In this article, we’ll…