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 The way we shop has changed dramatically, even in the last year. With the explosion of customer touchpoints — from mobile apps to social media to digital marketing — retailers can no longer rely on a one-stop-shop model. We have officially entered the omnichannel world, where shoppers expect a unified offline and online experience from the brands they love. Unfortunately, it’s not always easy to compete in today’s channel-agnostic selling and buying space, where customers drive…

As an ecommerce leader, you’re probably well aware that businesses don’t always experience a straightforward growth trajectory — and it’s never quite as smooth-sailing as we hope. Instead, healthy businesses of all sizes and industries typically undergo different life cycle stages as they attract new customers, experiment with unique sales and marketing tactics, and develop their brand. We like to envision brands’ growth as a set of stairs that ecommerce entrepreneurs and marketers continuously climb,…

In North America, fan-favorite grocery store Trader Joe’s initiated the holiday season by launching their pumpkin goods on September 9th — nearly two full months ahead of Halloween and three months before Thanksgiving, e.g., the actual pumpkin season.  Furthermore, McKinsey reports that ecommerce sales have continued to experience “outsized growth,” with online shopping remaining 35% above pre-pandemic levels and ecommerce showing more than 40% growth in the last 12 months.  Meanwhile, COVID and weather occurrences are disrupting…

Facebook, Google, Instagram — they’re mainstays in every marketer’s toolbox to reach millions of shoppers. But let’s be real: They’re not always the most exciting ad placements. After all, many of us have become so accustomed to social media ads when scrolling through our feeds that it’s almost effortless to tune them out. (Yes, even the brightly colored and pun-tastic ones.) It’s time to get more creative and “add a little bit of spice,” as…

Ecommerce platforms like Shopify make it super easy for entrepreneur newbies to launch their own stores, selling whatever their heart desires. But it’s a whole other world when it comes to how to increase online sales.  Though not impossible, it’s a massive undertaking to juggle the daily challenges of marketing, advertising, pricing, operations, customer service, fulfillment, and more — all the while considering your long-term vision.  Before you scream “help!” into the digital void, we’re…

Automation isn’t the future — it’s already here. From chatbots to ad optimization, automation can add tremendous value to your ecommerce brand. Not only can it take over repetitive tasks (you know, the ones that clog up your daily to-do lists), but it can also better personalize the customer journey and level up the effectiveness of your marketing. But on a practical level, how prevalent is marketing automation? Are you really missing out if you…

Millions of brands worldwide love Shopify — and for good reason. It’s a fantastic platform for entrepreneurs to make their small business dreams come true. With convenient, affordable features, Shopify helps ecommerce brands of all kinds generate buzz, skyrocket sales, and expand like never before.  Beyond the excitement of operating a store on Shopify, getting down to business can be overwhelming. Fulfilling a never-ending stream of orders, investing more in inventory, and growing a team…

Some advertisers have spent Q2 of 2021 planning and strategizing to keep campaign performance solid in the face of Apple’s big late-April software update, iOS 14.5. Apple’s emphasis on security isn’t just a thing of the billboards and TV spots —  they’ve introduced a slew of privacy-first features in this update. What will they mean for advertisers who hope to reach iOS users? The key change here is that iOS users can now easily opt…

As a reader of this blog, you may have thought to yourself, “I love this content!” but then followed that up with, “Wait, what exactly does AdRoll do?”  We get it: With all of the retargeting, email, and data-driven solutions we discuss in our content, it can be hard to keep track of our core solutions. So, we’re getting a little meta with this month’s Unrolling by looking back at the last 14 (!) years…

Social media platforms like Facebook and Twitter make it easy for anyone to share their musings with the world — but the sad truth is most posts languish in obscurity. Because of the sheer number of brands, influencers, and regular people creating content, the reality of social media is for every “Egg That Broke Instagram,” there are millions of carefully crafted posts that will go unnoticed.  If you’re still wondering how to go viral on…