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Given the ever-growing number of social platforms, tactics, and creative possibilities, mapping out the best social media marketing plan for your brand can be an overwhelming task. In fact, 47% of marketers say that developing a sound social media strategy is their biggest challenge. (The struggle is real.) Luckily, there are plenty of companies that have mastered the art of social media in unique ways. Here are four brands to gain inspiration from — which…

If you’re wondering whether your brand should be actively selling products on Instagram, consider this: more than 130 million users tap on Instagram Shopping posts each month. Instagram Shopping is a feature that allows brands to sell products directly to the platform’s 1 billion global users. Upon its launch in March 2017, Instagram said it wanted to “create something that was less transactional and more immersive” and that made “mobile shopping feel just like shopping.”…

For consumers, the new normal looks like masks, social distancing, and working from home. For brands, the new normal looks like a string of high-profile bankruptcies, empty storefronts, and an increased reliance on e-commerce. And for researchers, the new normal is even more grim — more and worse pandemics, increasingly tough business conditions due to global warming, and disruptions from political instability. All of a sudden, the world looks like a much scarier place than…

In 1971, Richard Nixon was president, All in the Family debuted on CBS, and the first Starbucks opened in Seattle. It’s also the year the Harvard Business Review featured a story on how to pick the right forecasting model for your business. Much has changed in 49 years, but the relevance of forecasting models remains strong — particularly at a moment overcome with uncertainty. Though revenue forecasts, which predict business income over a fixed period,…

After a year of uncertainty, shoppers are eager to find warmth and familiarity this holiday season. Searches for seasonal inspiration exploded in April when the norm is typically September. And, because traveling to visit loved ones won’t be in the cards for many, people are in search of different yet meaningful ways to connect with friends and family, namely Zoom group dinners and gift-giving.  But even the most well-thought-out ideas can be easily foiled by…

Your odds of getting audited as a taxpayer are now about 1 in 220, according to recent reports. The odds of auditing your website should be far higher. In both scenarios, it’s perhaps a daunting prospect, but it shouldn’t be in the latter. It’s kind of like going to the doctor for a basic checkup to ensure you’re healthy and operating at top form, and address any problems early on. Similarly, websites can benefit from…

The leaves are changing, and so is the season, which means there’s a fresh influx of content opportunities for your social media channels. Love it or hate it, fall is probably the most talked-about season of the year, and chock-full of holidays on top of that. All of this can make for great content inspiration for your social media channels, regardless of your industry, audience, or brand.  Here’s how to get your community ready for…

It’s a miracle when a business becomes successful without investing in analytics. Mostly because it’s incredibly hard to grow without keeping track of your company’s data. Case in point: Every business needs reliable marketing analytics, which in turn help drive tactical and strategic decisions. The more attention and effort you dedicate toward it, the clearer and more informative your insights will be. As the CEO and founder of Improvado, a marketing analytics middleware company, I…

Google’s free web analytics service, Google Analytics, provides a dizzying array of insights into site performance and customer behavior. While paid tools offer similar insights on silver platters, you can still get much — if not all — of the information you need with a little grit and determination in Google Analytics. It’s one of the most important tools featured in our Marketing Audit ebook.  We won’t insult you by calling this Google Analytics for…

With retailers like Walmart and Target announcing they’ll be closed on Black Friday this year, it’s clear holiday shopping in 2020 will differ dramatically from just a few months ago. On top of that, Amazon has delayed Prime Day to take place on October 13-14, poised to capture significant holiday traffic this year — as if brands needed more competition. Thankfully, some traditional wisdom about holiday digital ad campaigns still holds true. Namely, you want…