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Marketing

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We know that as direct-to-consumer (D2C) brands and small businesses, there must be uncertainty and questions swirling around the future. While social distancing is crucial for public health and safety, it’s causing drastic changes to consumers’ behaviors. Fortunately, brands all over the globe are pivoting into digital-first strategies at warp speed and getting creative with their campaigns. Below, you’ll find the Growth Guerilla Collective’s (GGC) most asked questions, along with answers and effective management strategies…

Over the last week, inboxes across the world suddenly exploded with COVID-19 messaging, replacing the typical barrage of targeted promotions. A relatable sentiment I’ve seen that hits the nail on the head is, “I didn’t realize how many emails I needed to unsubscribe from until now, and now I have time to. Thanks, Corona.” It seems like every company under the sun has been putting out a coronavirus statement.  This deluge of statements raises a…

The new decade presented a new marketing playbook, but the script is still in draft. As we head towards Q2, it’s important to take the time to reflect on the most influential trends that have defined Q1 and continue to shape the brand marketing industry in 2020.  Since last year, over 50+ CMOs have joined Social Native’s Marketing Mix podcast to share their insights and predictions for top trends marketers should implement into their strategies.…

The world is in the midst of what economists call a “black swan event” — an unexpected occurrence that causes severe damage to the economy. Under regular market conditions, businesses operate within a familiar and relatively predictable framework of supply and demand.  Yet when faced with a black swan, like COVID-19, supply and demand are thrown into disarray. Quarantines, factory shutdowns, and panic buying are massively disrupting the supply and demand chain, with almost 75%…

It’s becoming essential for companies in the direct-to-consumer (D2C) online space to tell a cohesive and personalized story about their products and their brand. Why? Because big brands like Nordstrom are doing it (and they’re absolutely nailing it). However, leveling up your marketing strategies to compete with corporate giants is easier said than done — compared to small businesses, they have a lot more money and much bigger teams. So, how do you break through…

Due to the COVID-19 outbreak, much of the country’s workforce is in a work from home (WFH) situation. But, while this may seem like a simple enough work scenario, it can be challenging for many managers to grapple with, especially since many have never managed fully remote teams before. You might feel as if you have little to no control over the situation or that connecting with and gaining trust from your team is difficult.…

Have you ever heard of a “black swan event”? That’s what Sequoia Capital, Silicon Valley’s most prominent VC firm, is calling the coronavirus (COVID-19) outbreak: The “black swan of 2020,” or in other words, an unusual event that has a significant impact on the world. This sentiment is undoubtedly shared by many businesses as consumer activities are grounding to a halt. So, how do you pivot your marketing strategies during this challenging time to survive?…

It takes anywhere from just 17 to 50 milliseconds for people to form a first impression. In marketing, creating the right impression needs to happen in an instant — and that’s quite a challenge for any brand competing in a crowded marketplace. Every customer wants to feel that they’re buying from an authentic, legitimate brand. But what exactly do consumers expect? What constitutes a great brand first impression? Here are five ways brands can create…

Whatever was going to happen to digital brands in 2020, it’s all been put on the back burner. The outbreak of the novel coronavirus and the COVID-19 illness it produces has completely reshaped everything that this year was going to be about. Between the colossal efforts to quarantine and contain the spread of the disease, the almost nationwide shutdown of China, the near-freeze on global shipping and travel, and social distancing, there is only one…

In a short period of time, markets and consumers’ behaviors have undergone drastic changes due to the outbreak of the coronavirus (COVID-19). From people raiding grocery store aisles to the cancelation of the world’s most significant events and mandates for “non-essential” businesses to temporarily close, this pandemic is having a substantial impact on the economy and society as we knew it.  So much so, that the stock market experienced its biggest single-day-decline since 1987’s Black…