It used to all be so simple. A consumer would become aware of a brand through traditional means: driving past a billboard, hearing a radio spot, or seeing a commercial. But with the democratization of the digital space, reaching consumers and marketing in and of itself has drastically changed. Consumers now live in a world where they’re inundated with digital ads everywhere they work, live, and play online — adding complexity to a once linear…
Everyone has access to data. Most can read it; some can even make assumptions from it. But very few can build on their data in a timely, relevant, and profitable manner. The people in these cases may have too much data or be looking at the wrong metrics. Perhaps they put too much stock in the wrong data sets or simply don’t quite understand their customer journey. In these cases, there’s probably something fundamentally wrong with how…
Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. The importance of randomized control experiments When most people think of randomized controlled experiments, clinical trials, in which one group receives drug treatment and another group receives a…
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.