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“Brand transparency” is much more than a buzzword; these days, brands need to be transparent in everything they do. Although it may seem like a simple idea, maintaining transparent operations doesn’t necessarily come naturally, particularly in larger companies where there are more people, layers, and complexities involved in the business. But before delving into those complexities and how to harness the superpower abilities of brand transparency, let’s take a look at what it is and…

You know the trope around romantic comedies — “unserious,” “cheesy,” and “clichéd.” However, according to Aja Romano, Internet Culture Reporter at Vox, “their predictability is a huge part of their appeal.” And that’s exactly why romcoms are my favorite genre — they make me feel hopeful for a fairy tale future that may only exist in stories and films. But between the meet-cutes, classic misunderstandings and guy-chases-girl-to-the-airport scenes, I’ve realized that there are a lot…

Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…

Whether an e-commerce business is just starting out or trying to grow, there can be an overwhelming number of factors to consider. Product development, marketing, social media, customer service, and many others require thought and attention for a business to be successful. With so much to consider, it’s easy to overlook one of the most important components: logistics. E-commerce logistics are critical to success — if a business can’t get a product to its customers…

Everyone has their own idea of what “digital transformation” means. For some brands, it’s little more than uploading their catalog to the internet. Others have found new customers by moving advertising and marketing efforts online. Thinking about digital purely in terms of “How can I do what I’m doing now, but online” isn’t enough, and it’s certainly not just creating an e-commerce website or occasionally posting on Instagram. Digital-first is about achieving the perfect unified…

Note this blog post’s banner with all of the hearts. 💖 It’s not just a design choice — it was chosen because it’s February, the month of love, which brings us to why seasonal marketing is so important. Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here’s how to get seasonal marketing right for your business. What’s Seasonal Marketing? It’s no surprise that at certain times of the year,…

When it comes to brand disruption, imagination is the only limit. The challenger brands making waves today cover all kinds of consumer products and come from every corner of the globe.  The brands that succeed in disrupting traditional industries have many things in common: innovation, ingenuity, drive, and a commitment to the long haul. But they each have something else too — a certain spark that takes the brand into new territory and new spheres…

Technology is becoming more and more sophisticated, and so are consumers. That’s why it isn’t enough to engage them — you also have to surpass their expectations. This is why you should consider incorporating augmented reality (AR) and virtual reality (VR) into your marketing strategies. Let’s explore the definition of each, examples of brands that are doing it right, and whether small businesses can partake. What’s Virtual Reality? With virtual reality, your sights and sounds…

The 92nd Academy Awards is coming up soon, and to say I’m excited is an understatement — the glitz! The glam! And the…marketing lessons? That’s right — behind the heavy crystal curtains, the bevy of celebrities and the swelling orchestra, there’s a lot that a marketer can take away from the Oscars. Let’s explore some of the marketing lessons I’ve learned from watching the coveted award show throughout the years.  Visuals, Visuals, Visuals The red…

Landing pages should be in every growth marketer’s toolbox since they’re great at nurturing leads and converting customers. However, most landing pages aren’t working as hard as they could be. In fact, 77% of landing pages are just home pages that aren’t built for a specific goal or campaign — which means there’s much more companies can do to boost the effectiveness of their landing pages. Check out these tips for creating an impressive landing…