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One thing is clear about the retail fashion industry — it’s absolutely huge. Worldwide, annual revenue stands at $2.5 trillion. But it’s not all smooth sailing. The industry is plagued with overproduction — 30 to 40% every season — which makes it incredibly competitive. Plus, the industry is moving away from the traditional spring/summer, winter/fall dual season concept in favor of a more economically viable, on-demand supply. Retail apparel brands are under constant, ever-increasing pressure…

So far, we’ve covered a lot of ground (if you haven’t yet, check out Email Marketing 101: Audience Building and Email Content). We discussed building an audience, creating segmentation, and also outlined best practices for putting your email together. Next in line is how to launch your campaign, analyze results, and maximize your performance. On how to build your audience and email content: Launching Your Campaign  There are a few different ways to structure your…

Read enough brand profiles and a couple of things become very obvious: profile writers all use the same thesaurus, everyone forgets that the primary activity of meteorites is falling down (making “meteoric growth” a strange way to describe something not actively crashing and burning), and startup success is easy, instantaneous, and directly controlled by an all-powerful founder who’s cofounders are really just along for the ride. After a while, the profiles all run together into…

The world after the coronavirus will be a very different place. As the shockwaves subside, people everywhere are debating what the new “normal” will look like. The big repercussions for globalization, urbanization, and foreign trade will take years — if not decades — to unfold. In the meantime, brands are focusing on better understanding what consumers want and need during this time of transition. Here are 13 ways that consumer behavior is evolving post-pandemic, and the…

With #StayHome being the main message during COVID-19, consumers worldwide have no choice but to hang out in their living rooms and kitchens. In the U.S., 57% of people surveyed said they were cooking more because of the pandemic. For direct-to-consumer (D2C) cookware and home appliance brands, this period of increased interest in home cooking is the ideal time to disrupt the market and attract customers. With 88% of organizations in the U.S. encouraging or requiring…

The only thing we can be sure of in life is that nothing is certain and that change is inevitable. As we continue to confront the world’s biggest public health challenge of this generation and subsequent changes to the economy, one thing has become crystal clear. Change management is the number one marketing skill — especially when it comes to maintaining and growing underdog direct-to-consumer (D2C) brands. If you haven’t already, check out these post-coronavirus trends…

With many state shelter-in-place orders still in full effect, brands of all sizes are facing increasing challenges competing with big-box retailers. Help support smaller brands when you #shopsmall and make purchases directly from their e-commerce stores.  1.) There’s no getting around it: we’re all spending a lot more time inside. There’s no better time to invest in your comfort with a new fully organic mattress from Avocado, complete with up to 1,414 pocketed support coils…

From the lack of structure to feelings of isolation from the team, working from home (WFH) can be challenging. Add kids to the mix, and the frustration is real — it can be difficult to create some sort of routine for the little ones while you’re distracted with work most of the day.  That’s why we’ve put together some resources to help. In this post, we explore different activities to engage the whole family during…

Q1 of 2020 turned out to be a complete surprise (and not in a good way), due to the unprecedented COVID-19 pandemic that upended the global economy within just a few weeks. For many consumer segments and brands, Q1 has a sad story to tell, reflected in some of the dismal earnings reports that recently came to light. For other companies, Q1 results are unexpectedly better than forecast, and in some cases, even very good.…