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Though 2020 has certainly been a challenging year for many retailers, it was actually 2018 that proved to be particularly difficult for direct-to-consumer (D2C) lighting brand Lights.com. The startup was hit hard by tariffs on products made in China, where Lights.com sources most of its goods — increasing the cost of imports by over 25%. Tight budgets are one of the many issues for D2C brands, which CEO David Knopfler noted also includes managing every…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

E-commerce conversion rate is the percentage of visitors that completes the checkout process and purchases from your online store. This metric is how you measure the success of your business. To run a successful e-commerce store, you must increase your conversion rate.  If you are wondering how you can increase your e-commerce conversion rate, look no further. In this article, we will discuss ten actionable strategies that will help you improve your conversion rate. In…

We launched our inaugural e-commerce podcast, “Unrolling E-Commerce,” in June as a resource for direct-to-consumer (D2C) brands navigating not only an increasingly crowded market but also contending with the uncertainty of a global pandemic. Over the summer, we — wait for it! — rolled out nine episodes, covering topics like founder stories, pandemic-era KPIs, and the future of work and e-commerce. Guests included AdRoll experts and clients in a range of industries, including apparel, finance,…

You can’t underestimate the value of engaging, creative, and valuable copy in generating conversions for your business. A visitor’s average attention span on a website is only 10 to 20 seconds, so you should be able to connect with audiences, establish value, and prime leads for the sale within those critical ten seconds.  This is where copywriting plays a significant role in the success of sales. After all, a well-designed website and stellar graphics can only go…

For creatives, there can come a time when coming up with new ideas becomes a struggle. When it gets more difficult than usual to create your content — whether you’re a writer, designer, or video creator — that can be a sign of content creation burnout.  Just like any job-related burnout, content creation burnout can affect your productivity and performance. You may feel resentful when you think about creating new blog posts or videos, or you…

A small and terrified group of marketers have been trapped in their startup office for days. Moaning and growling from the shadows just behind their front door is an undead terror: Users who engage but don’t buy. 🙀 They’re so close to converting, but instead, they just sit there, taking up the company’s valuable marketing budget.  The marketers should have seen the walking dead coming. After all, their complacency had led them into this situation.…

Since the scariest holiday is just around the corner, we took a classic horror tale and gave it a marketing twist — the tale of Draculad! Keep on reading — if you dare… “I Want to Drink Your Marketing Dollars!” Stroker, a direct-to-consumer (D2C) pet grooming company, recently moved their offices to the coolest spot in town: an old castle just on the edge of the woods. As they happily decorated their new office with…

It’s almost Halloween, which means it’s time for scary stories! No, not about demons, killer clowns, or creepy-crawlers, but about marketing failures. 😱 This story of Ray Van Winkle, in particular, will send chills up your spine… The Sales Call From Hell 🔥 A cold call from a sales rep lures an advertising manager, Ray Van Winkle, to the sweet nectar of completely hands-off ads. “Set up a few auto-triggers and nurture drips, and call…

‘Tis the season for scary stories! For marketers, there are tales far spookier than ghouls, demons, or monsters — marketing failures can cause uneasy chills worse than any campfire tale can. Here’s a gruesome nightmare marketing scenario that will keep any unsuspecting marketer awake in the dark.  At 11:38pm… It’s late at night, and our intrepid hero, a mid-level marketing manager, is finally heading home. She’s spent weeks putting together a deck with budget calculations…