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Marketing

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How large should your display budgets be? How should you allocate funds between different audiences? What can you expect in returns for your advertising dollars?  Digital advertising performance benchmarks vary significantly by industry, so marketers should set their expectations accordingly. Drawing upon our experience (and data!) working with over 120,000 brands since 2007, we created this ROAS calculator to help you plan your advertising budget and get a handle on expected returns. Your expected return…

What if we were to tell you that with just a few clicks, you could ensure every single customer and prospect received the best possible marketing message from your brand at any given moment? No, this isn’t the stuff of marketing fiction or a promise from a marketer in the far-distant future. Instead, it’s a very real reality with the right tools, which marry a nearly 50-year-old means of communication with the latest technology in…

Cart abandonment costs businesses $4.6 trillion every year. That’s basically the GDP of Germany, which, for the record, is Europe’s largest and strongest economy. Perhaps worse, far more first-time site visitors never do anything at all. In fact, research shows 98% of consumers don’t buy anything on their first visit. You’ve spent time and money getting them there, only to see them leave empty-handed. These visitors and sales aren’t necessarily lost forever, though. The right…

Customer data is integral to e-commerce marketing and driving revenue — yet brands that collect this information from touchpoints throughout the consumer journey often end up with customer intel stuck in silos and duplicated conversions between channels. The cost of this can be staggering in terms of productivity. Marketers can waste precious hours searching for information across databases, lose sight of the bigger picture through information overload, and struggle to set priorities or determine next…

Greek philosopher Socrates famously coined the phrase, “Know thyself.” Since ancient times, it’s been a call to know who you really are and to stay true to those values in order to lead an optimal life. But for brands, this is only half the battle.  The U.S. alone has more than 380 million consumers. Research shows their attention span averages eight seconds, so getting your brand message across to the right consumers can be a…

If marketing is king, it should treat customers like its queen. After all, they are your primary source of revenue, and when they’re happy, they can be your brand’s biggest advocate.  When customers aren’t pleased? Oooh boy. Research shows unhappy customers typically tell nine to 15 people about a bad brand experience — not to mention, they probably won’t shop with you again, either. There’s a reason Amazon prides itself on being the most customer-centric…

Now more than ever, it’s essential for retailers to invest in their mobile capabilities, especially during the holidays. According to a recent brief on Retail Dive, consumers spent more than $50 billion on smartphones during the 2019 holiday season for the first time.  The numbers indicate that people aren’t shying away from participating in retail shopping experiences from their smartphones, whether through an app or an online search. Here are four mobile trends to watch this…

Since the invention of the console in the late 1960s, video games have been a ubiquitous part of modern culture. From Animal Crossing to Pokemon to Minecraft, young people across generations have embraced video games as a medium for distraction, entertainment, and socialization.  Today, the reigning champion of the video game industry is Fortnite, a video game that boasts the largest Gen Z player base (the youngest professional Fortnite player is only 13 years old!).…

“Consistency is key” is one of those phrases so widely and frequently used it’s pretty much impossible to identify its origin. And while it’s the kind of advice with appeal ranging from marketing experts on virtual stages to angry couches in locker rooms, it’s actually quite relevant to cross-channel marketing.   As the name implies, cross-channel marketing uses multiple marketing channels — including digital ads, email, TV, social media, and/or a brand’s website — to promote…

The holidays will undoubtedly look different this year, but consumers are nevertheless projected to spend nearly $1,000 per household on gifts, decorations, food, and other festive items for their 2020 celebrations. And as happy as we may be to say goodbye to this challenging year and start anew, the end of the holiday season traditionally means a slump for brands and retailers as consumers hunker down in the cold winter months.  But that doesn’t mean…