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Quick! What brand comes to mind when you imagine millennial pink? If the wildly popular ecommerce company Glossier was your answer, you’re on the right track.  There’s a reason why Glossier is the epitome of direct-to-consumer (D2C) marketing: It practically invented the playbook for how modern brands can (and should!) connect with customers, celebrate authenticity, and leverage social media.  Without further ado, here’s everything you should know about this powerhouse brand — complete with all…

As a growing ecommerce brand, you’ve probably invested in building your email list and perfecting your email deployment strategy. But what if we told you there are other customer contact alternatives that’ll allow you to communicate directly with customers? As a marketer, you’ve likely realized that while emails are a powerful marketing tactic, it’s gotten increasingly difficult for your messages to rise above the noise. Today, shoppers’ inboxes are crowded with promotional newsletters, sales alerts,…

Targeted advertising is a way for marketers to present consumers with ads that reflect their specific traits, interests, and shopping behavior. This is generally done by using customer data to segment audiences by factors such as basic demographics, shopping interests, or browsing behavior, and then creating unique advertisements tailored to each audience segment.  For digital marketers and ecommerce brands, targeted advertising is an essential tool for cutting through the noise of ads that internet users…

Between the occasionally ruthless reactions online communities may have toward seemingly benign statements and rabid, uncompromising fanbases, the internet is no cakewalk for brands. The specter of getting “canceled” has many in the corporate world treading water, unsure of how to effectively use dynamic ads and social media to reach their consumers. This has led to an increased interest in brand safety to give messaging and values the proper context. Brand safety means something different…

The sun is up, the sky is blue, and consumers are peeking out of their homes, ready to engage with the physical retail landscape once again. After more than a year of restrictions and lockdowns, brick-and-mortar retailers are starting to reap the benefits of post-pandemic reopenings. But what about digital brands? During the pandemic, ecommerce saw unprecedented growth: In the U.S., consumer spending in ecommerce channels grew by 44% to $861.12 billion by the end…

Most of us have dabbled in astrology before — I know I have, eagerly flipping through my horoscopes to see what fate lies in store for me that day.  If you’re a beginner with horoscopes, here’s the rundown of the different types of zodiac signs: There’s your sun sign, which is the essence of your being, or your “identity;” your moon sign, which represents your emotional side, your feelings, and intuition; and then your rising…

Email automation is the practice of using preset parameters to issue marketing communications to customers or subscribers. It falls under the broader umbrella of marketing automation, encompassing social media, display ads, organic search automation, and more. Email automation allows branding professionals to personalize the customer journey in both content and cadence, making it possible to turn marketing analytics into high-impact messaging suited to a customer’s interactions with the brand.  Basic examples of automated marketing emails…

Ever think to yourself, “If only I could find a way to encourage website visitors to follow through with their purchases even after leaving my site?” Two words: email retargeting.  The merits of email retargeting speak for themselves — while only 2% of shoppers convert during their first visit to your site, nearly 60% of shoppers say that marketing emails affect their purchase decision-making process. Meanwhile, a study found that retargeting can boost conversion rates…

From tips and tricks to growth hacks, we marketers crave ways to increase our success that save us time, money, and personal energy. But let’s be real — there are absolutely no silver growth bullets. Growing an ecommerce brand takes resources, strategy, creativity, and flexibility, plus a lot of grit and a bit of grace. But once you’ve got a solid, well-rounded marketing strategy in place, there are relatively quick and approachable experiments you can (and should!) incorporate…

Welcome to the first edition of Ecommerce Marketing Overheard — I’m Chelsea, AdRoll’s Sr. Product Marketing Manager. 👋 Consider me the ecommerce world’s Gossip Girl — I’ll give you the monthly lowdown on what marketers are talking about, updates on how the ecommerce landscape is changing, and the market data that matters.  In this edition: Buy Now, Pay Later (BNPL) Health & Wellness: Consumerization and Personalization Fashion: Comfort, Inclusivity, and Sustainability  Buy Now, Pay Later…