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Marketing

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So you finally decided to take the plunge and launch your own online business with Shopify. Congratulations! But… what now? If you’re in it to win it, you’ll need to grow to stay in business for the long haul. But before you start frantically Googling, “How to grow a Shopify business,” take a deep breath: We’ve already compiled the best Shopify resources for you. Here’s everything you should be reading, listening to, and following to…

From blogs to Instagram to Google ads, ecommerce marketing can be a tough beast to conquer, especially for small businesses. How do you know which tactic can best help you boost traffic? Increase conversions? Grab more market share? This comprehensive guide will introduce you to different ecommerce marketing channels, tactics, and tools for every brand at every business stage. Whether you’re just starting out, looking to grow, or aiming to become a brand leader, you…

Marketing changed overnight in 2020, with a significant shift in digitalizing efforts. Social media platforms, in particular, saw substantial growth in 2020, with major platforms gaining 10% more users in the last year. Here are the top social media trends to grow your brand on social media in 2021.  1. SEO Will Play an Integral Role Discoverability on social media platforms isn’t just tied to hashtags anymore. Instagram recently announced that they’re going to roll out keyword…

Move over Tinder and OkCupid. There’s a queen bee in the dating app scene: Bumble. 🐝 After the female-centric dating app went public on February 11, its stock quickly traded up nearly 77%, reaching a market cap of — wait for it — $8.3 billion.  With singles using the same handful of apps to look for love, how did Bumble edge out its competitors? And what can other companies learn from this young, Instagram-friendly, and…

It’s always a good idea to assess your marketing performance throughout the year — you want to continue to optimize on reaching the right people to generate leads and increase sales. However, it’s easier said than done. Often, when people approach us at Socialike to improve their marketing results, they’re overlooking a bunch of easy, quick wins. To make sure you’re getting the most out of your marketing, here’s a collection of our top five…

Nowadays, it is not uncommon to use Google’s search engine to find specific products or services online. In 2020, Google decided to capitalize on this by making Google Shopping even easier for consumers to shop on Google. This feature is beneficial for ecommerce marketers as well.  Now with Google Shopping, ecommerce companies can promote their products on Google for free and further their reach through paid promotions. By using the service for your ecommerce business,…

The time when a few big names dominated the beauty industry is officially no more. Now, thanks to growing interest in online shopping, the ecommerce cosmetics world has grown to nearly $94 billion, filled with various upstart ecommerce beauty brands focused on previously ignored or untapped corners of the market.  This is great news for consumers, whose beauty routines are no longer dictated by the whims of a handful of corporate executives. It’s also good…

Search for quotes about design, and you’ll inevitably come across this one: “Good design is obvious. Great design is transparent.” The saying is popular for a reason — from products to websites, the best ones are never too loud or garish. Instead, they deliver an inconspicuously satisfying UI and UX.  In ecommerce, intuitive interfaces and appealing design can dramatically impact a website’s performance, ultimately leading to higher (or weaker) sales. On average, a customer only…

When Google Chrome stops supporting third-party cookies in 2022, it will be the end of a nearly 30-year era in digital marketing as the industry decisively shifts toward consumer privacy. Though marketers shouldn’t lose sleep over the coming change to data collection practices, it’s important to spend 2021 securing alternate data sources to compensate. One of the primary ways that you can ensure you’re ready for this cookie-less future is by collecting your own sources…

 Of all the growth we saw in e-commerce in 2020, perhaps no industry benefited quite as much as fashion. Though e-commerce fashion stores can’t offer fitting rooms, customers quarantining at home still flocked to their sites to buy clothing. And now, research shows fashion is the largest B2C e-commerce market segment in the U.S. Anyone looking to get involved can turn to platforms like Shopify and WooCommerce, which give independent fashion brands the tools they…