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Summer is the perfect time to celebrate the little things in life — sunshine, sandy beaches, and quality time with loved ones. But if you’re in charge of an e-commerce business, you know how pivotal the season can be for your company’s future. Now’s the time to focus on your goals and grow the business before the year is up. The question is, how? One word: Avocados. And more specifically, National Avocado Day, which takes…

In just four years, the Museum of Ice Cream (MOIC) transformed a sprinkle of an idea into a $200 million empire with over 400,000 Instagram followers. Consider it a place of contradictions where magic, unicorns, and rainbow sprinkles masked a darker side that didn’t come out until after the young company made a big rainbow splash. There are lessons in the meteoric rise and potential fall of the Museum of Ice Cream. The experiential company…

It wasn’t too long ago social distancing was introduced to the American lexicon. Yet ever since, our lives have arguably changed forever. In addition to a global pandemic that has killed hundreds of thousands of people worldwide, COVID-19 has brought profound changes to our daily lives, such as remote work, unemployment, and virtual school. In turn, many are facing newfound economic and social stresses, as well as panic over the uncertainty of the future. Here…

As lockdown measures ease and things begin to open up again, there has been a significant, permanent shift in consumer behavior. For businesses to survive and grow post-COVID, they’re going to have to adapt to this change in customer expectations. Better Communication  The pandemic has forced many businesses to communicate with their customers more than they usually would. They’ve been keeping customers informed about how they’re handling the pandemic — how they’re operating, the steps…

According to a recent survey from the American Pet Products Association (APPA), 67% of U.S. households have a pet. That’s nearly 85 million homes. Dogs are the most popular, followed by cats, freshwater fish, birds, and small animals — with saltwater fish tied with horses at the bottom of the list.  These pets are also big business. The APPA found Americans spent nearly $96 billion on their pets in 2019 alone. And while the American Society…

Millions of businesses have been thrown into a tailspin, but in the midst of it all, home and garden has emerged as a bright spot, seeing increased demand from consumers. As it turns out, the nationwide lockdowns have inspired many consumers to use their newfound time at home to improve their environment. Retailers selling all kinds of products for the home — ranging from fluffy pillows to home improvement supplies — have seen product sales…

Major disruptions have a tendency of sparking and nurturing innovation. Take, for example, the explosion in disruptive startups that happened after the Great Recession. The period immediately after the market collapse gave us Uber and Lyft, Snapchat and Instagram, Airbnb, and countless other companies that have changed the way we work and play. It was also the age of major growth for Facebook, Twitter, and Amazon. A disruption in the way the world works opens…

“Medicine isn’t a doctor with a black bag…it’s a complex web of systems and processes,” writes physician and Pulitzer Prize-winning author, Siddhartha Mukherjee, from the midst of the coronavirus pandemic. “It is a healthcare delivery system — providing antibiotics to a child with strep throat or a new kidney to a patient with renal failure. It is a research program, guiding discoveries from the lab bench to the bedside. It is a set of protocols…

While it’s true that most businesses have been in the process of going digital, the coronavirus has sped that process up tenfold — grocery stores have moved online due to high demand, fitness brands are offering virtual workout classes, and brick-and-mortar retail shops are focused on strengthening their digital presence. Small businesses are switching up their models to survive and, in the process, are displaying some ingenious displays of creativity and spirit.  However, there are…

Think about the brands you love most. Odds are, you probably came up with a brand like Netflix or Dove, which were among the 25 most-loved brands of 2019, according to consumer research company Morning Consult. Aside from enthusiastic fan bases, these brands have a few other things in common: They’re instantly recognizable, they have huge footprints, and they have a lot of brand equity. What Is Brand Equity? According to e-commerce platform Shopify, brand equity…