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Marketing

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Since arriving on the digital marketing scene in the mid-90s, cookies have remained an integral tool for understanding their customers. However, evolving public expectations for user data privacy have catalyzed a shift away from the use of certain cookies — specifically, third-party cookies — to track consumers online. In response, major legislation such as Europe’s GDPR law and the California Consumer Protection Act (CCPA) pushed significant changes in how marketers manage, trade, and use customer…

Advertisements are most effective when the right people see them at the right time. You can test multiple digital ad campaigns over a variety of platforms and adjust accordingly in the hopes of arriving at a definite conclusion, or you can take the more efficient and accurate route: contextual targeting.  Contextual targeting enables you to streamline your advertising efforts, personalize your ad campaigns, and target people who are already searching for products, services, or brands…

In 2021, social media will continue to dominate digital marketing. Facebook, TikTok, Instagram, and many other platforms still have the power to do everything from reinventing long-standing businesses to launching new careers overnight. They are essential tools in business development and marketing, whether you’re trying to break into e-commerce or establish yourself as a creative.  Equally as important in today’s modern marketplace is the presence of brand-building, and social media has allowed brands to grow…

‘Tis the season for online shopping. This year, Adobe is forecasting record e-commerce sales, with online transactions up 33% to $189 billion as consumers seek ways to complete their holiday shopping while minimizing contact.  But with increased online shopping comes even more potential for checkout abandonment, which occurs after a shopper moves into the payment phase and elects not to proceed. There are many reasons consumers abandon their carts, but the key to solving the…

When was the last time you looked up a phone number in a Rolodex? Or swiped a credit card with a flatbed imprinter (remember those carbon slips)? The answer is probably never, thanks to digitization. Of course, the digital revolution has made business operations much more efficient. But there’s another area where digitization has transformed business, and that’s marketing.  With the vast majority of the world’s population online, on social media, and on mobile, there…

According to a recent study, preliminary numbers show that COVID-19 has pushed up internet use by 70%. With so much of the world’s population under lockdown, millions have spent most of 2020 creating and consuming digital content — it became the year for fleeting jokes, social challenges, and new platforms. Let’s head down memory lane and explore four of the most buzz-worthy marketing moments and how to incorporate these recent internet behavior changes into your 2021…

If you’re wondering how your brand can perform better with AdRoll, it’s all in the stats. Here’s a TL;DR version for your perusing pleasure: Talk About Smart and Scrappy Unless you’re a direct-to-consumer (D2C) brand comparable to Warby Parker or Dollar Shave Club, you likely don’t have the same financial resources or brand recognition. So how do you stand out? Simple: You have to be smart and even a little scrappy.  That’s why the two…

Gone are the days of scheduling several trips to the dentist and paying upwards of $8,000 for braces just to achieve straight teeth. Now, you can simply order an impression kit, make a 3D mold of your teeth, and receive invisible aligners regularly — all from the comfort of your own home. In true direct-to-consumer (D2C) fashion, SmileDirectClub has managed to transform something as mundane as orthodontics into a fashionable and efficient experience. So, how…

When you think of a garage, what comes to mind? Perhaps you think of it as a place to park cars or a space that doubles as a storage unit. But what if a garage can be more than that? What if it can be transformed into a mind-blowingly cool hangout spot? That’s right — Car Guy Garage, a family-run business outfitting garages, can transform your plain garage into the hangout spot of your dreams.…

This holiday season will be a strange one. With the pandemic still raging in many places and many physical stores closed, many businesses will rely on digital marketing to generate sales. At the same time, we are in the middle of a revolution that may well change digital marketing forever — the advent of AI tools. By 2021, 80% of emerging technologies will be AI-based, Gartner predicts. The first of these AI-powered tools are already…