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Growth Marketing

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A high percentage of customers leave your Shopify e-commerce store without making a purchase. They have added items to their cart, but they don’t make it through the checkout process for various reasons. These are high intent customers, so how do you win them back? Fortunately, there are different strategies and tools you can use to effectively win-back some of these Shopify abandoned carts and increase your sales. For Shopify businesses, this process is streamlined with…

Advertising impressions can be one of the most confusing digital marketing metrics to understand. Unlike click-through rate (CTR), pay-per-view (PPV), or cost per lead (CPL), which are all fairly self-explanatory, an advertising impression is generally thought of as hard to define.  It may be an amount of time that your content was in front of a person who may or may not look at it. Sometimes people think of them as how many people saw…

The disappearance of Amelia Earhart, the enigma of Area 51, and the current state of the Bermuda Triangle each rank among the greatest unsolved thrillers of all time. Another distinctly modern mystery is Google’s algorithm. Similar to the others, we may never truly discover the answer. Google occasionally shares hints and clues related to optimizing for the search engine. What we’ve learned is the importance of an effective SEO strategy. In short, it has the…

Do you find that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You’re not alone — shopping cart abandonment is something all e-commerce stores experience.  Studies have found that the shopping cart abandonment rate across e-commerce stores is nearly 70%. This means that nearly seven out of every ten customers who shop on your website will leave without completing a purchase. While it…

A Google ad vs. Facebook ad — where should your money go? This is a question that many marketers find themselves asking as they dive into the land of paid advertising to increase brand awareness, website traffic, and audience reach. The first step in deciding where you should invest your money for paid advertising — and how much to invest — is understanding the difference between the two main advertising platforms: Google Ads vs. Facebook…

In today’s ultra-competitive e-commerce world, brand marketers need to leverage every available tool to ensure that campaigns engage and connect with audiences. With so many channels to manage and grow, it can be difficult to sort through the information and gather data that accurately reflects how consumers interact with the conversion funnel. Where do customers first engage with your brand? How do they discover the products they purchase? Which marketing channels work best for your…

Every time one of Amazon’s 150 million Prime members visit Amazon.com, they see features on the homepage like “Inspired by your shopping trends” and “Based on items you viewed” with carousels of additional products to browse and, ideally, to buy. These aren’t random items picked out by the platform. Instead, these examples show a powerful tool for e-commerce marketers being deployed in an incredibly strategic and intelligent way. AI-powered product recommendations can radically reshape the…

No one outside search engines like Google and Bing definitively knows how their ranking algorithms work. In fact, an entire industry of search engine optimization (SEO) has emerged in the last 20 years to figure out what search engines do behind the scenes and how they can use this information to help clients rank as high as possible. It’s a never-ending job rife with speculation: According to this Google algorithm update tracker from SEO software…

As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. Luckily, we have a marketing…