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Growth Marketing

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There are two accepted rules in marketing today. Number 1: Brand consistency is king. Consistent branding across all channels is shown to increase revenue by 23%. Number 2: Email is one of the most effective tools in the digital stack. In a study by McKinsey & Company, email marketing was found to be up to 40x more effective than social media. Despite these facts, a poll of small businesses showed that only 7% were using…

E-commerce has been on the rise for several years, and even a global pandemic can’t put a stop to that progress. Though the increases won’t be quite as stark this year (eMarketer predicts a 16.5% increase, down 20% from last year’s increase), consumers are increasingly interested in purchasing goods and services in almost every category online. Whether you’re competing with other direct-to-consumer (D2C) brands or you’re up against big marketplaces like Amazon, adding the right…

2020 is going to be the year when digital advertising finally accounts for half of the world’s advertising spend. For brands competing on ad networks, social media, and search platforms, there’s more competition than ever before and one of the most powerful differentiators at their disposal is copywriting. A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Here’s a rundown of the top data-driven…

Marketing has gone through a few seismic changes in the last couple of decades. With technological advances that have made marketing more precise and greatly altered consumer behavior and tastes, marketers have had to constantly shift gears to keep up. The ‘90s saw the peak of branding and brand marketing with a renewed focus on creating an expansive, independent company identity that could stand out in the marketplace. The 2000s brought us the internet and…

It’s now more imperative than ever for brands to have an owned digital presence — companies without an e-commerce presence need to build one out to remain viable. This guide will help brands understand the challenges and opportunities for moving their business from physical to digital, from relying on third-party platforms to managing their own thriving e-commerce presence. In this article: Types of E-Commerce Platforms Overview of Major E-Commerce Platforms Product Considerations for Moving Online…

In the previous post, Offline to Online: E-Commerce Platforms and Product Ideas, we covered the different types of e-commerce platforms and which kinds of products to sell. Now, let’s explore the elements of an online customer acquisition strategy and how to get your products into the hands of consumers.   In this article:  E-commerce Customers vs. In-Person Customers Identifying the Best E-commerce Customers Building ICPs and Personas Finding Customer Data Finding Customers Online Setting Up an…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.   Browsing online isn’t so different from window shopping at a brick and mortar store. It’s common for shoppers to walk by an item several times before stepping into the store to buy or even to get cold…

Ambitious, direct-to-consumer (D2C) brands recognize the importance of email marketing — and why wouldn’t they? According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023. To put that into perspective, this population represents more than half of the world — an audience looking to learn, connect, and consume. So, how does one get started constructing a successful email marketing campaign? Let’s start from the…

As the post-coronavirus era gets closer, no one knows exactly what it will look like, or how the Great Lockdown will affect consumer behavior in the long term. During the crisis, many retailers shifted their focus online, creating a new e-commerce landscape with more competition than ever before. Having said that, direct-to-consumer (D2C) brands are by nature digital-first, so they’ve already got a leg up over traditional B2C brands. This pandemic is an unprecedented event…