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Growth Marketing

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If I had to identify one aspect of digital marketing that I especially excel at, I would say that it’s counting my eggs before they are hatched. I can take the early results of a new campaign and convince myself that this is finally the campaign that will create grandiose positive changes for the business.  As you might guess, this can lead to disappointment. If you track visitor behavior on your e-commerce store, you may…

Similar to Oreo’s spontaneous dunk in the dark tweet during the blackout at the 2013 Super Bowl, Ocean Spray’s surprise appearance in Nathan Apodaca’s now-famous “Dreams” TikTok video will surely go down in history as two of the greatest examples of social media marketing. And while Ocean Spray was not responsible for the content in Apodaca’s video — which has been viewed more than 66 million times, earned him a new cranberry-red pickup truck from…

In 1994, AT&T ran the first banner ad on the site now known as Wired.com, asking, “Have you ever clicked your mouse right here? You will.”  It reportedly had a 44% click-through rate (CTR) — and from there, the digital advertising industry was born.  Today, the average CTR is somewhere around 0.2%, so the time has long gone since marketers could rely on sheer novelty for clicks. But that’s not to say the format hasn’t…

Customer retention is essential to every business. According to research conducted by Frederick Reichheld of Bain & Company, increasing your customer retention rates even by 5% can result in an increase in profits by 25% to 95%. And the key to high customer retention rates lies in the proper implementation of customer lifecycle management (CLM). Before diving into the fundamental principles of CLM implementation, let’s learn more about what customer lifecycle management is and its benefits for your…

Today’s customers connect to the digital marketplace across many devices, channels, and platforms. There are many variables at play in digital marketing and a growing number of brands competing for audience attention. It’s more important than ever for marketers to understand how consumers decide where they will spend their time and money. Regardless of how complex the evolving marketing funnel becomes, consumers will continue to expect brands to keep up. How will your company meet…

SEO tools are kind of like cars. Sure, Bugatti’s La Voiture Noire is a nice ride — but a Chevrolet Spark will get you from Point A to Point B too. In the same way, inexpensive SEO resources abound to help boost the quantity and quality of site traffic from search engines. And though you’ll likely get more functionality out of paid tools, there are plenty of alternate options to consider if your SEO budget…

Direct-to-consumer (D2C) brands are continually looking to expand their reach by leveraging web and social. While the ability to engage consumers online represents a massive opportunity, it also brings an intensely competitive environment. Understanding how customers interact with your brand over time helps build brand awareness and develop a rewarding relationship with your consumers. By creating a customer journey map, you can understand the path that they take from the first introduction to your brand…

A potential customer has taken their time to explore your products and put a few items in their shopping cart, but they don’t make a purchase. You ask yourself, “What happened?” While we can’t always know the exact reason for abandoned shopping carts, there are ways to reduce the likelihood of them happening. Check out these five ways to lower your e-commerce shopping cart abandonment rate. For more on the best Shopify apps for abandoned…

Anyone can launch a Shopify store to find products, market, and sell online. This simple solution is excellent for any sized business looking for a streamlined platform to grow its e-commerce store. However, while many consumers enjoy supporting small businesses rather than big retailers and well-known brands, shoppers tend to have high abandoned cart rates when shopping at less-familiar sites. With an average of seven out of ten of your customers abandoning their shopping carts, it’s…

A high percentage of customers leave your Shopify e-commerce store without making a purchase. They have added items to their cart, but they don’t make it through the checkout process for various reasons. These are high intent customers, so how do you win them back? Fortunately, there are different strategies and tools you can use to effectively win-back some of these Shopify abandoned carts and increase your sales. For Shopify businesses, this process is streamlined with…