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Growth Marketing

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In 1994, AT&T ran the first banner ad on the site now known as Wired.com, asking, “Have you ever clicked your mouse right here? You will.”  It reportedly had a 44% click-through rate (CTR) — and from there, the digital advertising industry was born.  Today, the average CTR is somewhere around 0.2%, so the time has long gone since marketers could rely on sheer novelty for clicks. But that’s not to say the format hasn’t…

For small businesses, it might be challenging to do cross-border ecommerce, where you go beyond your borders to reach a global audience. As referenced by BigCommerce, cross-border commerce can generate about 200% of revenue, so there’s a lot you can do with an international audience. But you’re probably thinking, “I’m a small business; how can I do that? It seems impossible.” Yet, it’s not as impossible as you think. With small steps, you can reach…

Nine years ago, Oculus raised $2.5 million on Kickstarter. Two short years later, they were acquired by Facebook for a whopping $2 billion. Today, not only are its headsets featured prominently in every holiday gift guide, the company has forever transformed the virtual reality landscape.  But how exactly did Oculus grow from a crowdfunding sensation into a mass-market consumer brand so quickly? And what can other brands learn about keeping engagement and interest high after…

Congratulations on taking the first step in your business journey! You’ve got a great ecommerce product, a catchy company name, and a whole host of promotional ideas — but are you ready to take the plunge and launch the brand? And what are the next steps to learn how to build a 7-figure business? Here’s a hot tip for all you budding entrepreneurs: Get the fundamentals right before opening your virtual storefront and selling your…

Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty.  Behavioral retargeting uses that same data to re-engage audiences that have already shown an interest in your brand based on their interactions with your website, social media ads, and email campaigns. With this knowledge, you can create personalized ad and email…

If I had to identify one aspect of digital marketing that I especially excel at, I would say that it’s counting my eggs before they are hatched. I can take the early results of a new campaign and convince myself that this is finally the campaign that will create grandiose positive changes for the business.  As you might guess, this can lead to disappointment. If you track visitor behavior on your e-commerce store, you may…

Similar to Oreo’s spontaneous dunk in the dark tweet during the blackout at the 2013 Super Bowl, Ocean Spray’s surprise appearance in Nathan Apodaca’s now-famous “Dreams” TikTok video will surely go down in history as two of the greatest examples of social media marketing. And while Ocean Spray was not responsible for the content in Apodaca’s video — which has been viewed more than 66 million times, earned him a new cranberry-red pickup truck from…

Customer retention is essential to every business. According to research conducted by Frederick Reichheld of Bain & Company, increasing your customer retention rates even by 5% can result in an increase in profits by 25% to 95%. And the key to high customer retention rates lies in the proper implementation of customer lifecycle management (CLM). Before diving into the fundamental principles of CLM implementation, let’s learn more about what customer lifecycle management is and its benefits for your…

Today’s customers connect to the digital marketplace across many devices, channels, and platforms. There are many variables at play in digital marketing and a growing number of brands competing for audience attention. It’s more important than ever for marketers to understand how consumers decide where they will spend their time and money. Regardless of how complex the evolving marketing funnel becomes, consumers will continue to expect brands to keep up. How will your company meet…