Category

Growth Marketing

Category

Retargeting is a crucial e-commerce marketing strategy for direct-to-consumer (D2C) brands. Retargeting not only helps companies bring back the whopping 90% of website visitors who leave without purchasing, but it also provides personalized advertising experiences that increase return on investment (ROI) and improve conversion rates.  Advertisers find success with retargeting indecisive shoppers and bringing them back to complete purchases. You can find success with retargeting across a broad network of platforms and devices, including social…

Remember when you were a kid, and you just HAD to have the latest McDonald’s Happy Meal toy? Whether it was a Beanie Baby or a Hot Wheels car, you probably devoured many chicken nuggets and french fries to collect all the toys you could. Your little kid brain probably didn’t realize it, but you were witnessing one of the most underrated tools in a marketing professional’s arsenal: co-marketing.  Even though your Happy Meal days…

The last several years have seen a near-seismic shift in the way marketers think of customers. As the marketing flywheel takes the place of the marketing funnel, customers have gone from being the end result of the marketing process to being at the center. Content isn’t just for customers anymore — content should also be by and about customers. This is where user-generated content (UGC) comes in.  UGC started as a way to lump together…

Product marketing and growth hacking are often challenging to define. They exist near each other in the org chart, but there are key differences: Product marketing sits at the intersection of the sales and marketing teams and is mostly about building pre-sale value. Growth hacking primarily focuses on post-sale value and is in close correspondence with teams like product, UX/design, and customer success. While these dynamics can vary according to products, this dichotomy is typical…

Social media marketing may seem daunting — after all, the landscape is continually shifting. It’s like a roller coaster ride: from fake news to new algorithms, the list of what’s thrown at you goes on and on. This is why it’s crucial to strategize before you start planning: You want to get as much value as possible from the time and resources you put into social media. Let’s take a look at the five key…

Companies used to require a lot of funding, but the technology era has changed all of that. With free social media platforms, low-cost websites and DIY shopping software tools, an e-commerce business can blossom over a weekend. An e-commerce business’s main challenge isn’t getting started — it’s figuring out how to thrive in a saturated marketplace.  So, how can you stand out from the competition and outperform your rivals? How do you compete with the…

Remember the days of logging on to Instagram and only seeing photos of the people, puppies, and food pages you follow? Now, it’s hard to scroll through more than five posts without seeing sponsored ads featuring influencers. Influencer marketing has blown up over the past three years because it’s historically been more cost-efficient and a great way to target the millennial demographic. Let’s dig into what influencer marketing is and talk about eight Instagram influencers…

Traditional marketing has evolved into growth marketing, an industry that encompasses more data-driven, digital-based, and online marketing activities. To keep up, marketers have to actively engage in a mix of tactics and strategies, online and offline. There are plenty of ways to promote a product, but a marketer’s most effective growth marketing strategy depends on their target audience, potential customer base, competitive landscape, market position, and much more.  No matter what tactics you choose to…

Once upon a time, customer loyalty depended on the product or service you’d provide. If they were high quality and unique, bibbidi-bobbidi-boo, you’ve most likely gained yourself a new fan. Nowadays, it’s different — the market is saturated with various brands offering similar services, and an essential distinguishing factor is customer experience. A positive experience doesn’t just result in customer happiness but also leads to increased revenue. Let’s explore what customer experience means, and how…