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Growth Marketing

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When an unusual global event strikes, some products are naturally going to be winners — and for little reason other than circumstance. During the COVID-19 pandemic, as people remain at home and health and hygiene become the most important issues of the day, numerous health, wellness, and home product direct-to-consumer (D2C) brands are seeing a huge influx of customers. In the U.S., 32% of consumers have purchased more health and wellbeing products, and 45% have…

The perfect marketer in today’s ever-evolving landscape wears many hats. They decode data, write compelling copy for any format, come up with creative ideas to overcome challenges, use psychological principles to understand their target audience, sniff out trends, keep up with the ever-changing algorithms across the web and social, optimize every aspect of an email campaign and so much more.  Newsflash: the perfect marketer also doesn’t exist. That’s where tools and technology come into play — they pick up…

For growth marketers, there’s nothing more important than data. Wait, scratch that — there’s nothing more important than analyzing data properly. If you fail to do so, it’s easy to come to the wrong conclusions. Fortunately, there’s a way to measure data without any room for guesswork: A/B testing.  What is A/B Testing? A/B testing, also known as split testing or bucket testing, is one of the most powerful tools in a marketer’s kit. It’s…

With all the talk about online strategies, it’s easy for direct-to-consumer (D2C) retailers to ignore the opportunities available in offline channels such as brick-and-mortar stores. This is unfortunate, since 82% of millennials prefer to shop brands with physical stores, and 80% of Gen Z look forward to in-store shopping. So, what’s the solution? By syncing your physical and digital channels, you can provide an amazing “phygital” (physical + digital) experience that seamlessly incorporates all of…

In cities big and small, it’s become alarmingly common to see more and more brick-and-mortar shops’ going out of business sales. Over the past year alone, approximately 9,300 shops closed their doors for good. Considering the costs associated with owning and operating these shops and the number of purchases made online, this makes sense. In 2019, e-commerce businesses made $601.75 billion, which is a 14.9% increase from the previous year. With more customers utilizing the convenience of online…

For many direct-to-consumer (D2C) brands and marketers looking to forge ahead with their digital strategy, consolidating resources, and gaining clarity on how to get started are not the most challenging steps. The billion-dollar question is really how to put together an action plan that turns a digital strategy into a reality. More and more businesses are adopting a digital mindset as they try to capture revenue and boost their customer lifetime value (CLV).  According to eMarketer’s…

All across the world, companies are publishing digital content at a rapid rate. Every once in a while, through the millions of stories plastered across the web, a piece of content succeeds and goes viral organically. The question is, what happens next? Do you sit back, relax, and wait until the buzz fizzles out? Of course, not — viral posts are rare and definitely not the norm. A recent study shows that out of 500…

Whether an e-commerce business is just starting out or trying to grow, there can be an overwhelming number of factors to consider. Product development, marketing, social media, customer service, and many others require thought and attention for a business to be successful. With so much to consider, it’s easy to overlook one of the most important components: logistics. E-commerce logistics are critical to success — if a business can’t get a product to its customers…

Whether it’s stunning visuals on Instagram or a fun quiz on Facebook, social media platforms allow direct-to-consumer (D2C) companies to connect with consumers by sharing engaging content about their products and services. Until recently, social media has been all about referral traffic to your website. Now, however, you can use your company’s social media presence to drive your sales directly through social commerce. Why Social Commerce Is Critical for E-Commerce Social commerce is selling products…

Search engines have been specifically built to bring value to internet users. Used and treated like a digital library, people from all walks of life use search engines like Google and Bing to scour the internet to learn about any and all topics. For direct-to-consumer (D2C) brands, this has been yet another channel to build brand awareness. Considering that 93% of all website traffic comes from search engines, it makes sense for D2C brands to tap into…