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The U.K. flower and plant market is collectively worth about £2.2 billion ($2.9 billion). Across the pond, Americans spend around $6.2 billion per year on flowers — but they’re not buying more bouquets. In fact, taking population figures into account, the average person in the U.K. actually spends more than double on flowers each year, or $43 per person versus $19 in the U.S. Two direct-to-consumer (D2C) brands in this marketplace, Appleyard London and Blossoming…

Though 2020 has certainly been a challenging year for many retailers, it was actually 2018 that proved to be particularly difficult for direct-to-consumer (D2C) lighting brand Lights.com. The startup was hit hard by tariffs on products made in China, where Lights.com sources most of its goods — increasing the cost of imports by over 25%. Tight budgets are one of the many issues for D2C brands, which CEO David Knopfler noted also includes managing every…

The handmade goods industry is booming: Etsy, the largest e-commerce site for independent sellers, boasts 2.5 million sellers alone. But as a small boutique owner, shifting from a creative production mindset to a business-centric one may be challenging. After all, the strategies used to market one-of-a-kind handcrafted items should drastically differ from those of mass-produced products.  Sean and Kristi Payton, the founders of Payton Jewelry, would agree. They launched their handcrafted jewelry brand as a…

Some people consider coffee a utilitarian drink; they wake up in the morning, get ready, and jumpstart the day with a fresh cup of coffee. Others enjoy discussing bean origins with their local baristas and can discern the subtle nuances between different types of roasts. Volcanica Coffee — a specialty retailer of exotic gourmet coffee from volcanic regions worldwide — wins with both types of coffee drinkers. They understand that connoisseurs and non-connoisseurs have the…

When Chris Gronkowski wrapped up his career with the NFL as a professional football player, it was important for him to continue to keep a healthy and active lifestyle. He was going to the gym daily — sometimes twice a day — and always took an ice-cold shaker bottle with him to offset the swelteringly hot Texas weather. But without fail, the bottle would eventually end up warm, smelly, and the taste of the beverage…

While brooches used to be strictly reserved for gran, they’re now a popular fashion statement used to easily personalize any outfit. Think about it — you can throw on a simple dress and make it pop with a colorful brooch or round out a jeans-and-t-shirt ensemble with your favorite animal pin. The mix you choose is something that nobody else can recreate.  It’s this love of personalization and creativity that first drew Yvette Smith to…

Picture this: You’re in your patio surrounded by sunny, blue skies. Your friends are mingling with each other — everybody is excited for the culinary creations you’re about to whip up with your new grill. To some people, this isn’t just a one-off event; it’s a way of life. BBQ Galore — the nation’s largest specialty retailer of outdoor grilling products for 40 years — offers more than just a curated selection of grilling and kitchen…

To some, socks are the last thing they think about while choosing an outfit. However, for many others, wearing the right socks is of the utmost importance. Because no matter what you’re doing — whether it’s going to work, embarking on a trip, or taking a stroll, the quality of your socks can make or break your comfort throughout the day.  Sockwell, a company that reinvented the therapeutic sock, knows that the benefits of wearing…

The hills are alive…with the sound of kids rocking on their fantastic toy synthesizers.🤘That’s right — synthesizers aren’t restricted to DJs or professional musicians. Kate and Troy Sheets, Co-Founders of Playtime Engineering, brought Blipblox into the world to introduce children (and even teens and adults) to the joys of producing electronic music.  3, 2, 1… LAUNCH! Blipblox is a one of a kind (and first of a kind) synthesizer for children. We’re talking about a…

If your week isn’t as sparkly and fantastic as you’d like, that’s about to change, because we have a *new* Growth Stories episode with Payton Jewelry waiting for you! 💍✨ Carson Ward, AdRoll’s Customer Success Manager — In Life, walks us through how Payton Jewelry uses and optimizes AdRoll’s E-Commerce Marketing platform to contribute to their ongoing success. Email Capture One of the first actions the Payton team took with the new AdRoll platform was…