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When one thinks of desk products, words like “elegant” and “refined” rarely come to mind — they’re usually considered utilitarian and therefore plain. Suann Song, Founder and CEO of Appointed, an ecommerce shop that carries charming notebooks and desk tools, is on a mission to challenge this notion by designing beautiful tools to inspire beautiful work.  Kaylee Barr, Appointed’s Marketing Manager, shares the company’s crowdfunding beginnings, their philanthropy efforts, and how they’ve become the country’s…

We’ve all experienced this: As you’re pulling out your wallet to pay, you can’t for the life of you find what you’re looking for — there’s just too much clutter to sift through! Joshua Stephens, Founder and CEO of Kings Loot, an ecommerce shop carrying quality hand-stitched wallets,  knows this pain deeply.  “I was always irritated when trying to find a certain card out of my fat wallet,” says Joshua. “So, I came up with…

Everybody has that “favorite shirt.” You know the one: worn-in, well-loved, and a staple in your closet. O.N.S Clothing, a brand specializing in menswear for modern living, strives to transform your wardrobe so that every piece of clothing is your favorite — no matter the occasion or the season.   We chat with Natalie Chacin, O.N.S Clothing’s Digital Marketing Manager, about the brand’s beginnings, how they’re adapting to the pandemic, and the digital marketing strategies that…

It’s not easy making it in the world of apparel — just ask Witt Rabon, COO of streetwear brand, DRO. From the streets of LA to the shelves of leading retailers such as Zumiez, DRO has been on a wild, gritty, and glamorous growth journey that’s worthy of a Netflix documentary.  That’s why we couldn’t resist chatting with Witt about DRO’s beginnings, their ultimate rise to success, and the marketing strategies that got them there. …

We’ve all been there: you’re on a camping trip or spending a day at the beach, and you’re sitting on a rinky-dink chair, praying that a slight breeze won’t knock you over. Steven Wilcox knows this experience all too well, which inspired him to start PARKIT, home of the ultimate outdoor chair, to uplevel all of your adventuring needs. We chatted with him about how PARKIT got its start and the growth strategies that have…

The skincare industry is changing rapidly. While demand historically came from older consumers, a growing younger customer base is taking over. A lot of that is thanks to the rise of social media — there are thousands of beauty influencers who make it their job to showcase the latest skincare trends and products across YouTube and Instagram.   But while it’s great that the younger generation is hopping on the skincare train, this has also welcomed…

Known for its unbeatable hospitality, delectable cuisine, and the sparkling blue Sea of Cortez, Los Cabos is a dream destination for many. Naturally, one would think that trips to Los Cabos are “easy” to advertise — simply post pictures of the cerulean sea, and you’ve got yourself a gorgeous, no-filter-needed social campaign. However, due to numerous competitors and the pandemic, marketing has been anything but simple.  Cabo Villas — a family-owned business with the most…

When you think of a garage, what comes to mind? Perhaps you think of it as a place to park cars or a space that doubles as a storage unit. But what if a garage can be more than that? What if it can be transformed into a mind-blowingly cool hangout spot? That’s right — Car Guy Garage, a family-run business outfitting garages, can transform your plain garage into the hangout spot of your dreams.…

Australia is known for many things, including but not limited to stunning coastlines, an eclectic array of animals, and a thriving brooch community. That’s right — there’s an online brooch community that exists within Facebook groups, and one of the most prominent participants is Yvette Smith, founder of She Loves Blooms.  Drawn to brooches because of their versatility and personalization (stick one on a dress and watch it transform!) and her love of storytelling (She…

Italy is one of the leading countries in fashion shopping — it’s a universal truth. Not only does “Made in Italy” imply a high quality and luxuriousness, but Italian retail buyers are respected for their meticulous eye for trends and new labels. For Italian and non-Italian brands alike, Italy is a key market for tourism and shopping also because of its advantageous pricing — typically 30-40% lower than other parts of the world.  Because of…