With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…
Small businesses bypass PR strategies because they believe that they don’t have the resources to utilize them. But, in this post, we show why that’s far from the case.
Since being introduced back in August 2016, Instagram Stories has revolutionized the way brands engage with social audiences. Find out how you can leverage this ad type for your holiday campaign.
To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…
As technology and shoppers’ tastes evolve, it becomes increasingly critical to create personalized customer journeys. So, what are the keys to ensuring they have experiences they don’t forget?
They claim to have outsold Budweiser this summer, but what did the White Claw brand do right to generate crazy buzz and increase revenue by 200% this year?
Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.
As you head into the holidays, take a cue from a classic & be your brand’s true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.
Finding that special someone is difficult when using traditional methods, & the same can be said for brands seeking new customers. See how brands challenge conventional wisdom to find holiday success.