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Brand Awareness

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If you have any friends that are remotely into fashion, you may have heard about one of their favorite influencers or style icons. Maybe, like me, you’ve dreamed of being featured in The Sartorialist’s Instagram feed and website. Perhaps you’ve always wanted to find out how to start a fashion blog. The fact is the fashion industry is big business. According to Shopify’s Fashion and Apparel Industry Report, e-commerce fashion businesses are expected to generate $606 billion in global…

Perception isn’t always reality, but when it comes to business, it can build a narrative that’s difficult to refute. What the general public, let alone customers perceive to be true about a brand can have massive repercussions for their bottom line. During the holiday season, Pelaton released a video ad about a husband gifting his wife an indoor exercise bike for Christmas. There was a swift backlash to Peloton’s ad, with many calling it out…

More than half of employees aren’t motivated by their company’s mission. That’s likely not helped by the fact that 61% of employees don’t even know their company’s mission, according to research from the Achievers 2015 North American Workforce Survey. Is it any wonder, then, that mission and vision statements are rarely seen as anything more than punchlines for Dilbert comics? But a vision statement is more than just a punchline. Considering that 62% of workers…

The three most valuable brands in the world — Amazon, Apple, and Google — are collectively worth close to $1 trillion. While most companies don’t need to reach mega-brand status to stand out in their niche, there are some lessons challenger brands can take away from the giants. Most importantly, they need a solid brand strategy that will support a strong brand identity. Brand identity isn’t just a logo or an advertising campaign; it’s the…

Brand awareness has been all the rage for direct-to-consumer (D2C) brands spanning across industries and verticals. D2C brands like Glossier and Outdoor Voices have not only found success in building awareness but also in creating communities of faithful customers. While any business would envy these brands’ abilities to turn fans into loyal customers, there are a few obstacles keeping them from doing so. Chiefly, knowing how to increase brand awareness. There is a lot that goes into a brand…

As many of you wrap up your holiday campaigns, it can be tempting to take the pedal off the accelerator the moment the clock strikes midnight on Christmas Eve. As much as you may want to do that, there are plenty of reasons why that may not be a good idea. The months following the holidays are actually the best time to extract the most value out of your digital marketing campaigns.  For one, the…

Social media has quickly taken over our modern world. As a society, we can’t go anywhere without someone taking a selfie of an experience or posting their Instagram-worthy meal. Social media is now the primary way we communicate with each other and consume information, making it the best place for brands to connect with their target audiences. In order to effectively reach consumers and keep up with the ever-changing social landscape, marketers must keep a pulse…

For many direct-to-consumer (D2C) brands, it can be tempting to only consider the end goal: driving immediate conversions, or in other words, sales. But ignoring the first interactions with customers can mean missing out on opportunities to add value for in-market audiences who are unfamiliar with your brand. Essentially, building awareness is a crucial function for any D2C brand’s marketing function. That being said, what is brand awareness really about? Creating brand awareness is mainly…

Unlike many other marketing approaches that focus on short-term goals and immediate sales, brand marketing strategy focuses on the long-term play. It’s an investment in the company that builds cumulative value over time by developing a meaningful connection with customers and a strong reputation among partners, collaborators, and consumers.  Let’s discuss how you can strengthen your brand and leverage it to attract new customers and create a devoted following. In this article: Customer Advocacy Content…