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AdRoll has been actively involved in conversations about phasing out third-party cookies in Google Chrome. While browsers like Firefox and Safari have existed without third-party cookies for a while now, Google last week announced it will delay the deprecation of third-party cookies in Chrome until the end of 2023. This delay from Google signals a strong commitment to preserving the vitality of the open web and consumer privacy while working alongside the advertising ecosystem. Today,…

According to the 2019 Annual Business Survey (ABS), approximately 18.3% of all U.S. businesses are minority-owned. And of that number, 99.9% of minority-owned businesses are small businesses.  But against this backdrop of small business activity, it can sometimes be challenging to distinguish minority-owned businesses from the rest — especially in the ecommerce world.  To elevate the awareness of these online businesses, we’re providing digital badges (examples below) that eligible brands can append to their dynamic…

At AdRoll, we give growing D2C e-commerce brands the power to connect with customers wherever they are. Since 2007, more than 120,000 brands have trusted us globally to personalize, coordinate, and evaluate cross-channel marketing efforts.  Our people (Rollers) are key to making that happen. What sets us apart is that we are a people-first company. This is embodied by our six culture creatures, each of which represents a core value: The Bee represents innovation and…

If there’s one thing that AdRoll believes in, it’s that every small business, entrepreneur, and marketer deserves a fair shot at success — regardless of resources. That’s why, in addition to providing the necessary tools to excel in all areas of e-commerce, we’re also committed to helping future marketers achieve their full potential.  We’ve created the AdRoll Scholarship to offer two awards of USD $2,500 to support undergraduate students with a drive to succeed in…

We have some exciting news to share! 🥳 The world’s leading business solution review platform, G2 Crowd, has recently released a summer report and AdRoll is recognized as a leader in 15 categories across varying market segments, including: Social media advertising Cross-channel advertising Attribution Mobile advertising Display advertising Retargeting Best estimated ROI for customers Leader for small business satisfaction using AdRoll G2 releases Grid® and Index Reports every quarter, ranking products based on reviews gathered…

When you’re restricted to your home, it’s natural to feel a sense of powerlessness. While healthcare workers are battling the virus frontlines and businesses are struggling to stay afloat, you may be yearning to extend a helping hand. The great news is that there’s no shortage of opportunities for you to help in meaningful ways.  That’s why NextRoll Gives Back pivoted to find new ways for Rollers to show up for their community during this…

Spring is a time of renewal. Of growth and re-growth. That feeling of cleaning out the old to make way for the fresh and the new. Over our 13+ years helping brands globally reach their customers, we’ve experienced many springtimes together, both literally and in our business. We’ve planted seeds along the way, nurturing something bigger and bolder, and we’re thrilled to unveil it today: the new AdRoll E-Commerce Marketing Platform. Moving beyond just ads,…

Things are changing fast during the coronavirus outbreak, and businesses are being forced to adapt. Small businesses, in particular, have been severely impacted. However, these vital businesses are resilient, and many of them have made pivots to accommodate their customers in our new “social distancing” world. As a global community, we can support these one-of-a-kind brands by buying directly from their e-commerce stores. We’ve compiled a list, organized by category, of direct-to-consumer (D2C) brands for…

Most consumers understand that they may have to provide personal information to businesses and apps that they used to receive perks, access to exclusive content, and special promotions and deals. But, at the same time, people are deeply concerned about protecting their privacy and personal data, and so are we. Data is at the heart of the economy, and much of this is consumer data. The key to making the digital economy work is getting…

This month, Holocaust survivor and Neither Yesterdays Nor Tomorrows author George Elbaum spoke at NextRoll’s San Francisco office at an event live-streamed to more than 200 employees across the country. The talk was presented by ChaiRoll, NextRoll’s Jewish Employee Resource Group (ERG), in recognition of International Holocaust Remembrance Day. This year marks the 75th anniversary of the liberation of Auschwitz and the end of World War II. There are few Holocaust survivors still with us…