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  • The 4 rules to successful video campaigns

    The 4 rules to successful video campaigns

    The future is video—at least, that’s what the industry is saying. In this post, check out 4 quick tips that will make your video campaigns are a smashing success.

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  • Native could be your most powerful ads

    Native could be your most powerful ads

    Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.

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  • Streamlining their workflow: I’d Rather Be With My Dog’s success story

    Streamlining their workflow: I’d Rather Be With My Dog’s success story

    Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.

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  • Diving headfirst into video: PADI’s success story

    Diving headfirst into video: PADI’s success story

    Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.

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  • The future is digital: How this marketing agency expanded its presence to Europe & beyond

    The future is digital: How this marketing agency expanded its presence to Europe & beyond

    Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.

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  • Cracking the code of campaign goals & ad performance with attribution

    Cracking the code of campaign goals & ad performance with attribution

    Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.

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  • How incremental lift testing uncovers the truth behind your results

    How incremental lift testing uncovers the truth behind your results

    In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.

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  • Expanding your 2019 video advertising strategy

    Expanding your 2019 video advertising strategy

    Have video advertising campaigns already running but not seeing the performance you'd like? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.

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  • Best practices for running video ads

    Best practices for running video ads

    Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.

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  • Six secrets to level up your instagram advertising strategy

    Six secrets to level up your instagram advertising strategy

    You’ve done the research, crunched the numbers, allocated the funds and now your Instagram budget is set. What next? Read our guide on instagram advertising strategy to find out.

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  • How to avoid brand fatigue in digital marketing

    How to avoid brand fatigue in digital marketing

    In order to effectively reach and convert your target customers you'll want to ensure that you're serving your ads to the right people at the right times.

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  • How an outdoor apparel brand crushed Cyber Monday sales

    How an outdoor apparel brand crushed Cyber Monday sales

    Hours before Cyber Monday, Topo Designs reimagined their entire digital campaign to drive the most online sales in the brand’s history.

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  • Embrace ambition and #DareToGrow

    Embrace ambition and #DareToGrow

    Successful marketing requires more than seasonal promotions and eye-catching creative. To truly stand out your campaigns must become ambitious, and sometimes this means making tough choices.

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  • Looking on the bright side: Why you should trust your instincts when it comes to a rebranding campaign

    Looking on the bright side: Why you should trust your instincts when it comes to a rebranding campaign

    Rich Krolikowski is the E-commerce and digital marketing manager at Sunski, a San Francisco brand producing lightweight polarized sunglasses from recycled plastic.

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  • 5 valuable lessons I learned from building a successful ecommerce brand from scratch

    5 valuable lessons I learned from building a successful ecommerce brand from scratch

    Nav Salimian is the Head of Marketing for Claudio Lugli—a family-run clothing brand that’s gone from being a struggling High Street shop to a global ecommerce brand with campaigns seeing 27x ROI.

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  • Brand campaign of the month

    Brand campaign of the month

    In our new series, an agency shares their favourite brand campaigns from the world of digital marketing. This month’s highlight comes from Spoon, an award-winning content marketing agency in London.

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  • The conclusive holiday marketing checklist

    The conclusive holiday marketing checklist

    Make sure you're covering all the bases with this guide to effectively launching your holiday marketing campaigns.

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  • 4 out of this world tips for successful holiday marketing

    4 out of this world tips for successful holiday marketing

    It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday marketing campaigns.

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