Brand Equity 101: A Primer for D2C Brands

Perception isn’t always reality, but when it comes to business, it can build a narrative that’s difficult to refute. What the general public, let alone customers perceive to be true about a brand can have massive repercussions for their bottom line. During the holiday season, Pelaton released a video ad about a husband gifting his … Continue reading Brand Equity 101: A Primer for D2C Brands