About the AuthorMore Content by Elliott Moore
5 must-haves that mobile shoppers demand of e-commerce brands
Engaging shoppers through mobile devices is more important than ever. Here are five areas of ecommerce to c...
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Most Recent Articles
Streamlining their workflow: I’d Rather Be With My Dog’s Case Study
Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.
Diving headfirst into video: PADI’s case study
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
Luring customers with marketing bait: Hawaii Shark Encounters' case study
Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.
The future is digital: How this marketing agency expanded its presence to Europe & beyond
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
Cracking the code of campaign goals & ad performance with attribution
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
How incremental lift testing uncovers the truth behind your results
In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.
Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
Expanding your 2019 video advertising strategy
Have video advertising campaigns already running but not seeing the performance you'd like? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.
Best practices for running video ads
Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.
Measuring impact: The beginner's guide to incrementality
Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.
Chain reaction: How a bike brand increased conversions by 25%
Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.
How people are spending their money on Valentine’s Day
Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.
Getting the most bang for their marketing buck: How this digital agency increased their ROI by 3x
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
Cashing in on digital marketing: How a home loan platform increased their leads and lowered their CPA
HashChing’s CEO and founder, Mandeep Sodhi, turned his website traffic into a revenue-driving asset; leading to a lower CPA and a 700% increase in new leads.
The hottest ticket in town: How a nightclub increased ticket sales by 46%
Marquee Sydney’s flattening growth was the opportunity Tim Waugh, director of marketing, needed to evolve their marketing strategy; resulting in a 46% increase in ticket sales and a 6x ROI.
Shape up your 2019 with these healthy campaign tips
Unsure how to capture new audiences of customers after the holiday slowdown? We've got the tips necessary to get your 2019 campaigns off to a roaring start.
Six secrets to level up your instagram advertising strategy
You’ve done the research, crunched the numbers, allocated the funds and now your Instagram budget is set. What next? Read our guide on instagram advertising strategy to find out.
A cut above the rest: How a hair company increased their revenue by 50%
How one e-commerce website championed female empowerment to engage with their customer base and increase sales.
Quickly get to the conversion trends that matter with AdRoll Attribution