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  • Why Brand Awareness Matters

    Why Brand Awareness Matters

    Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.

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  • How to Measure the Success of Video Content

    How to Measure the Success of Video Content

    There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.

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  • The 12 Days of Brand Building

    The 12 Days of Brand Building

    As you head into the holidays, take a cue from a classic & be your brand's true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.

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  • How to Design a Multi-Touch Attribution Model For Your Brand

    How to Design a Multi-Touch Attribution Model For Your Brand

    Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.

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  • 5 E-Commerce Growth Hacks to Accelerate Sales in 2020

    5 E-Commerce Growth Hacks to Accelerate Sales in 2020

    E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.

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  • A Holiday Miracle: Digital Transformations for Challenger Brands

    A Holiday Miracle: Digital Transformations for Challenger Brands

    Finding that special someone is difficult when using traditional methods, & the same can be said for brands seeking new customers. See how brands challenge conventional wisdom to find holiday success.

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  • Hit Your Angles: Make a Good Impression with Video Content

    Hit Your Angles: Make a Good Impression with Video Content

    Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.

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  • 4 D2C Companies Doing Brand Storytelling Right

    4 D2C Companies Doing Brand Storytelling Right

    Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.

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  • The 10 People You Meet At Every Marketing Conference

    The 10 People You Meet At Every Marketing Conference

    Event marketing is grueling: submitting POs, approving contracts, and the marathon booth sessions. We've compiled a list of the 10 types of people you'll likely interact with at your next conference.

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  • How to Build Brand Awareness for the Holidays

    How to Build Brand Awareness for the Holidays

    Brand Awareness is something on the minds of so many marketers — especially with the holidays on the horizon. We offer five tips to help ensure your holiday campaigns drive the most impact.

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  • 5 Tools to Help You Learn about Your Target Audience

    5 Tools to Help You Learn about Your Target Audience

    There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.

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  • Reasons You’re Not Using Video (and Why You Should)

    Reasons You’re Not Using Video (and Why You Should)

    You may think you don't have the resources or the team to utilize video. We've debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.

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  • How to Build an Audience Profile

    How to Build an Audience Profile

    Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.

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  • 7 Ways to Get an Edge with Competitor Analysis

    7 Ways to Get an Edge with Competitor Analysis

    Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.

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  • Looking for Mr(s) Right: 5 Ways an Ideal Customer Profile Improves Holiday Sales

    Looking for Mr(s) Right: 5 Ways an Ideal Customer Profile Improves Holiday Sales

    As with dating, the more you know about who you’re interested in, the better the result. In this post, we give 5 tips for leveraging your ideal customer profile to boost sales this holiday season.

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  • How to Supercharge Word-of-Mouth Marketing Through Customer Experience

    How to Supercharge Word-of-Mouth Marketing Through Customer Experience

    Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.

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  • How to Create a Differentiation Strategy

    How to Create a Differentiation Strategy

    With new brands popping up daily and channels making it easier for shoppers to buy, it's harder to stand out. In this post, we show how to identify your differentiators and break through the noise.

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  • Get to Know Your Competition [Competitor Analysis Template]

    Get to Know Your Competition [Competitor Analysis Template]

    How well do you know your competition? We created a worksheet to help you spot your competitors' tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.

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  • 7 Ways to Measure Brand Awareness

    7 Ways to Measure Brand Awareness

    Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.

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  • Going Beyond Viewability

    Going Beyond Viewability

    Viewability has become one of the hottest topics among today's marketers. With 54% of display ads never being viewed, it's obvious why. In this post, we cover what it is, why it's important, and more.

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