Scott Gifis

Scott Gifis, President, AdRoll

  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.

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  • Embrace ambition and #DareToGrow

    Embrace ambition and #DareToGrow

    Successful marketing requires more than seasonal promotions and eye-catching creative. To truly stand out your campaigns must become ambitious, and sometimes this means making tough choices.

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