Megan Pratt

Megan Pratt, Sr. Product Marketing Manager, AdRoll

  • Right People, Right Time, Right Place: Targeting Your Audience Online

    Right People, Right Time, Right Place: Targeting Your Audience Online

    As technology and shoppers' tastes evolve, it becomes increasingly critical to create personalized customer journeys. So, what are the keys to ensuring they have experiences they don't forget?

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  • Why Brand Awareness Matters

    Why Brand Awareness Matters

    Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.

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  • How to Measure the Success of Video Content

    How to Measure the Success of Video Content

    There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.

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  • Hit Your Angles: Make a Good Impression with Video Content

    Hit Your Angles: Make a Good Impression with Video Content

    Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.

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  • 4 D2C Companies Doing Brand Storytelling Right

    4 D2C Companies Doing Brand Storytelling Right

    Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.

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  • Reasons You’re Not Using Video (and Why You Should)

    Reasons You’re Not Using Video (and Why You Should)

    You may think you don't have the resources or the team to utilize video. We've debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.

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  • 7 Ways to Measure Brand Awareness

    7 Ways to Measure Brand Awareness

    Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.

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