Kendra Wilkins

Kendra Wilkins, Product Manager, AdRoll Group

  • How Incremental Lift Testing Uncovers the Truth Behind Your Results

    How Incremental Lift Testing Uncovers the Truth Behind Your Results

    In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.

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  • Measuring Impact: The Beginner’s Guide to Incrementality

    Measuring Impact: The Beginner’s Guide to Incrementality

    Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.

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