How Incremental Lift Testing Uncovers the Truth Behind Your Results
In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.
Measuring Impact: The Beginner’s Guide to Incrementality
Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.