Giulianno Lopez

Giulianno Lopez, Content Marketing Manager, AdRoll

  • The 12 Days of Brand Building

    The 12 Days of Brand Building

    As you head into the holidays, take a cue from a classic & be your brand's true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.

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  • A Holiday Miracle: Digital Transformations for Challenger Brands

    A Holiday Miracle: Digital Transformations for Challenger Brands

    Finding that special someone is difficult when using traditional methods, & the same can be said for brands seeking new customers. See how brands challenge conventional wisdom to find holiday success.

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  • The 10 People You Meet At Every Marketing Conference

    The 10 People You Meet At Every Marketing Conference

    Event marketing is grueling: submitting POs, approving contracts, and the marathon booth sessions. We've compiled a list of the 10 types of people you'll likely interact with at your next conference.

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  • How to Build Brand Awareness for the Holidays

    How to Build Brand Awareness for the Holidays

    Brand Awareness is something on the minds of so many marketers — especially with the holidays on the horizon. We offer five tips to help ensure your holiday campaigns drive the most impact.

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  • 5 Tools to Help You Learn about Your Target Audience

    5 Tools to Help You Learn about Your Target Audience

    There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.

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  • How to Build an Audience Profile

    How to Build an Audience Profile

    Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.

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  • How Smart Agencies Use AdRoll to Boost Their Clients ROI

    How Smart Agencies Use AdRoll to Boost Their Clients ROI

    Today’s ambitious agencies are doing more work than ever before, crafting digital marketing strategies and creating award-winning campaigns. Find out how agencies utilize AdRoll to boost client ROI.

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  • 3 Ways Apparel Retailers Use AdRoll to Speed Up Growth

    3 Ways Apparel Retailers Use AdRoll to Speed Up Growth

    Growing an apparel business has plenty of challenges, though you shouldn't let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.

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  • Dadvertising: How Marketers Use Brand Images to Appeal to Millennial Dads

    Dadvertising: How Marketers Use Brand Images to Appeal to Millennial Dads

    What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.

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  • 3 Tips for Driving More Sales on Father’s Day

    3 Tips for Driving More Sales on Father’s Day

    Father’s Day is right around the corner, and e-commerce brands have already started prepping for it. In this post, learn 3 quick tips that will unlock more sales on this moneymaker holiday.

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  • A Digital Makeover: Dermalogica’s Success Story

    A Digital Makeover: Dermalogica’s Success Story

    Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.

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  • How to Use a Memorial Day Marketing Campaign to Engage Past Customers

    How to Use a Memorial Day Marketing Campaign to Engage Past Customers

    The Memorial Day holiday is one of the biggest shopping periods of the year. In this post, we give a few steps to creating campaigns that re-engage past customers and ultimately, lead to big sales.

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  • 5 Ways to Optimize Your Memorial Day Sales Emails

    5 Ways to Optimize Your Memorial Day Sales Emails

    Before you fire up the grill or pack your beach bag, check out this post to learn five ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.

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  • The 4 Rules to Successful Video Campaigns

    The 4 Rules to Successful Video Campaigns

    The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.

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  • Streamlining Their Workflow: I’d Rather Be With My Dog’s Success Story

    Streamlining Their Workflow: I’d Rather Be With My Dog’s Success Story

    Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.

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  • Diving Headfirst into Video: PADI’s Success Story

    Diving Headfirst into Video: PADI’s Success Story

    Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.

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  • Luring Customers with Marketing Bait: Hawaii Shark Encounters' Success Story

    Luring Customers with Marketing Bait: Hawaii Shark Encounters' Success Story

    Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.

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  • How People Are Spending Their Money on Valentine’s Day

    How People Are Spending Their Money on Valentine’s Day

    Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.

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