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Wilson Lau

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As a direct-to-consumer (D2C or DTC) brand, it’s essential to build your foundational SEO knowledge. This guide is designed to help you understand the importance of SEO, and how to develop and execute a sound SEO strategy for your business.  A free planning template is included near the end of this post to help kickstart your direct-to-consumer SEO journey. What’s SEO? SEO stands for Search Engine Optimization. It’s a process of optimizing your digital content…

When it comes to marketing, you want your brand to be “at the right place, at the right time.” This especially rings true during the holidays. When your ideal customer is holiday shopping, your brand should be front and center of the search results page. Luckily, there’s a little something called search engine optimization (SEO) to help you out. SEO is the process of optimizing the number of organic website visitors by appearing at the…