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Laura Smous

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A marketing strategy is your overall game plan for reaching your audience and turning them into your customers. For D2C brands — who have the end-to-end control of making, marketing, and shipping — this is particularly crucial because it establishes where you can allocate your resources for maximum growth, and helps you understand what leads to success. As with any game plan, you’ll need to know the players, your strengths, how to “score,” and how…

Unlike your strengths and weaknesses, key differentiators separate you from the competition. They can be an advantage for you and should also be something that your team can rally around, like your startup story or your core values as a company. For D2C brands especially, it’s critical to have defined key differentiators because it’s a way to stand out in a saturated marketplace. Let’s delve into how to identify your key differentiators and examples of…

Competitive research doesn’t have to involve hiring professionals to track and assess your competitors, like straight out of a spy movie — there’s plenty of data on the internet to collect. By investing even a small amount of time, businesses can gather intelligence on business rivals,  identify opportunities and threats in the marketplace, and refine their messaging.  To build an effective framework for competitive analysis, we’ve included a basic step-by-step process to follow as well…