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Jacob Young

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Some advertisers have spent Q2 of 2021 planning and strategizing to keep campaign performance solid in the face of Apple’s big late-April software update, iOS 14.5. Apple’s emphasis on security isn’t just a thing of the billboards and TV spots —  they’ve introduced a slew of privacy-first features in this update. What will they mean for advertisers who hope to reach iOS users? The key change here is that iOS users can now easily opt…