Author

Drew Gula

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Brand marketing isn’t a new strategy. The effort to turn customer loyalty into long-term recurring revenue has been part of capitalism’s DNA forever. What’s different about brand marketing now is that it’s become a different way to make a business profitable. It allows companies to move away from the tactics we would consider central to a good sales strategy. Think about Apple or Nike. These brands don’t push their products. They don’t fill up inboxes…