Attract New Customers

Customers are the lifeline to a successful business. But with limited resources, marketers need to get creative in order to reach new audiences. In this section, learn how to create campaigns that break the industry mould and drive additional value for your business.

  • The 4 rules to successful video campaigns

    The 4 rules to successful video campaigns

    The future is video—at least, that’s what the industry is saying. In this post, check out 4 quick tips that will make your video campaigns are a smashing success.

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  • Native could be your most powerful ads

    Native could be your most powerful ads

    Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.

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  • Streamlining their workflow: I’d Rather Be With My Dog’s success story

    Streamlining their workflow: I’d Rather Be With My Dog’s success story

    Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.

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  • Diving headfirst into video: PADI’s success story

    Diving headfirst into video: PADI’s success story

    Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.

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  • Luring customers with marketing bait: Hawaii Shark Encounters' success story

    Luring customers with marketing bait: Hawaii Shark Encounters' success story

    Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.

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  • The future is digital: How this marketing agency expanded its presence to Europe & beyond

    The future is digital: How this marketing agency expanded its presence to Europe & beyond

    Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.

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  • Expanding your 2019 video advertising strategy

    Expanding your 2019 video advertising strategy

    Have video advertising campaigns already running but not seeing the performance you'd like? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.

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  • Best practices for running video ads

    Best practices for running video ads

    Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.

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  • Shape up your 2019 with these healthy campaign tips

    Shape up your 2019 with these healthy campaign tips

    Unsure how to capture new audiences of customers after the holiday slowdown? We've got the tips necessary to get your 2019 campaigns off to a roaring start.

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  • Six secrets to level up your instagram advertising strategy

    Six secrets to level up your instagram advertising strategy

    You’ve done the research, crunched the numbers, allocated the funds and now your Instagram budget is set. What next? Read our guide on instagram advertising strategy to find out.

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  • How a student housing company built a buzz in a new territory

    How a student housing company built a buzz in a new territory

    Student.com is a global marketplace that helps students find a room to live wherever they study. We sat down with Spyridon Mesimeris, Head of Digital Marketing to hear his #DareToGrow story.

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  • Take your sales to the next level with cross-device campaigns

    Take your sales to the next level with cross-device campaigns

    With the majority of consumers using multiple devices to complete a single purchase online, cross-device marketing has become more important than ever for ambitious e-commerce brands.

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  • How retargeting helped a pooch-loving brand fetch new customers on Instagram

    How retargeting helped a pooch-loving brand fetch new customers on Instagram

    A riff from Doug’s guitar led to an online following of over 250,000 people, a consistent ROI of over 3x, and a lifestyle brand that dog owners love.

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  • 9 creative ways to drive conversions during the holidays

    9 creative ways to drive conversions during the holidays

    Sometimes it's hard to understand which imagery or copy will convince your holiday shoppers to convert on your site. Use this guide and you'll be well on your way to driving more sales this season.

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  • Embrace ambition and #DareToGrow

    Embrace ambition and #DareToGrow

    Successful marketing requires more than seasonal promotions and eye-catching creative. To truly stand out your campaigns must become ambitious, and sometimes this means making tough choices.

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  • Tis’ the season: How TeePublic doubled revenue with one clever holiday campaign

    Tis’ the season: How TeePublic doubled revenue with one clever holiday campaign

    Adam Lasky is the director of marketing at TeePublic, an online marketplace where independent artists sell custom T-shirts and apparel. Find out how Adam doubled TeePublic's sales for the holidays!

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  • The ultimate holiday marketing calendar

    The ultimate holiday marketing calendar

    The holidays are no time to guess whether or not your marketing campaigns will drive sales. With our calendar, you can find the right times to reach your customers this holiday season.

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  • 7 deadly sins to avoid in your holiday marketing campaigns

    7 deadly sins to avoid in your holiday marketing campaigns

    Let’s take a look at 7 common mistakes small and medium-sized marketers make when planning out their marketing campaigns and how to overcome them.

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  • When it comes to ads, size matters

    When it comes to ads, size matters

    The larger the ad, the bigger the impact. Find out how digital ad sizes, can influence the reach of your marketing campaigns.

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