AdRoll

AdRoll is a Growth Platform that makes your display, social, and email advertising work together to drive more revenue, with less effort from you. It’s built on powerful technology that completes your view of the customer and automates your marketing—leading to smarter decisions and accelerated business growth.

  • The 4 rules to successful video campaigns

    The 4 rules to successful video campaigns

    The future is video—at least, that’s what the industry is saying. In this post, check out 4 quick tips that will make your video campaigns are a smashing success.

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  • Native could be your most powerful ads

    Native could be your most powerful ads

    Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.

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  • Streamlining their workflow: I’d Rather Be With My Dog’s success story

    Streamlining their workflow: I’d Rather Be With My Dog’s success story

    Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI with AdRoll's Shopify Integration.

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  • Diving headfirst into video: PADI’s success story

    Diving headfirst into video: PADI’s success story

    Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.

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  • Luring customers with marketing bait: Hawaii Shark Encounters' success story

    Luring customers with marketing bait: Hawaii Shark Encounters' success story

    Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI with video ads.

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  • The future is digital: How this marketing agency expanded its presence to Europe & beyond

    The future is digital: How this marketing agency expanded its presence to Europe & beyond

    Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.

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  • Cracking the code of campaign goals & ad performance with attribution

    Cracking the code of campaign goals & ad performance with attribution

    Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.

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  • How incremental lift testing uncovers the truth behind your results

    How incremental lift testing uncovers the truth behind your results

    In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.

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  • Measuring impact: The beginner's guide to incrementality

    Measuring impact: The beginner's guide to incrementality

    Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.

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  • Chain reaction: How a bike brand increased conversions by 25%

    Chain reaction: How a bike brand increased conversions by 25%

    Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.

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  • How people are spending their money on Valentine’s Day

    How people are spending their money on Valentine’s Day

    Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.

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  • Getting the most bang for their marketing buck: How this digital agency increased their ROI by 3x

    Getting the most bang for their marketing buck: How this digital agency increased their ROI by 3x

    With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.

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  • Cashing in on digital marketing: How a home loan platform increased their leads and lowered their CPA

    Cashing in on digital marketing: How a home loan platform increased their leads and lowered their CPA

    HashChing’s CEO and founder, Mandeep Sodhi, turned his website traffic into a revenue-driving asset; leading to a lower CPA and a 700% increase in new leads.

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  • The hottest ticket in town: How a nightclub increased ticket sales by 46%

    The hottest ticket in town: How a nightclub increased ticket sales by 46%

    Marquee Sydney’s flattening growth was the opportunity Tim Waugh, director of marketing, needed to evolve their marketing strategy; resulting in a 46% increase in ticket sales and a 6x ROI.

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  • Quickly get to the conversion trends that matter with AdRoll Attribution

    Quickly get to the conversion trends that matter with AdRoll Attribution

    Unsure what metrics to use to understand the success of your online marketing campaigns? The AdRoll Dashboard compiles everything you need in one easy-to-use platform.

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  • How a student housing company built a buzz in a new territory

    How a student housing company built a buzz in a new territory

    Student.com is a global marketplace that helps students find a room to live wherever they study. We sat down with Spyridon Mesimeris, Head of Digital Marketing to hear his #DareToGrow story.

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  • Embrace ambition and #DareToGrow

    Embrace ambition and #DareToGrow

    Successful marketing requires more than seasonal promotions and eye-catching creative. To truly stand out your campaigns must become ambitious, and sometimes this means making tough choices.

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  • Leverage these cost-saving solutions to drive more holiday sales

    Leverage these cost-saving solutions to drive more holiday sales

    Capitalize on these cost-saving solutions to drive more holiday sales this holiday season.

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