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July 2020

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Sexy, stylish, and comfortable are the words to describe Lounge Underwear’s products, with “comfortable” being the operative word. While the lingerie and swimwear industry may be crowded, Lounge stands out from the noise by offering versatile items that are suitable for everyday wear and special occasions. However, having excellent products is only the first step of the equation — it’s thanks to Lounge’s strong online presence and brand identity that they’re able to grow at…

Major disruptions have a tendency of sparking and nurturing innovation. Take, for example, the explosion in disruptive startups that happened after the Great Recession. The period immediately after the market collapse gave us Uber and Lyft, Snapchat and Instagram, Airbnb, and countless other companies that have changed the way we work and play. It was also the age of major growth for Facebook, Twitter, and Amazon. A disruption in the way the world works opens…

“Medicine isn’t a doctor with a black bag…it’s a complex web of systems and processes,” writes physician and Pulitzer Prize-winning author, Siddhartha Mukherjee, from the midst of the coronavirus pandemic. “It is a healthcare delivery system — providing antibiotics to a child with strep throat or a new kidney to a patient with renal failure. It is a research program, guiding discoveries from the lab bench to the bedside. It is a set of protocols…

While it’s true that most businesses have been in the process of going digital, the coronavirus has sped that process up tenfold — grocery stores have moved online due to high demand, fitness brands are offering virtual workout classes, and brick-and-mortar retail shops are focused on strengthening their digital presence. Small businesses are switching up their models to survive and, in the process, are displaying some ingenious displays of creativity and spirit.  However, there are…

One of the biggest struggles of being a small company — especially one in a niche market — is drawing eyeballs to your site. Even with PR efforts and paid events, it’s challenging to build a retail presence that truly sticks — a one-off ad starring Kylie Jenner can only go so far. To be “sticky” with consumers, you have to invest your money wisely in advertising to build trust and brand awareness.  Cariloha —…

Email is by far one of the most successful and preferred forms of digital marketing. Consumers believe that email will still be around in 10 years over even Facebook or Twitter. More than 40% of Americans sign up for brand discounts and offers via email, and 59% of B2B marketers say that email is their top channel for revenue generation. If all that’s not enough, increased access to customer journey data can make email even…

Think about the brands you love most. Odds are, you probably came up with a brand like Netflix or Dove, which were among the 25 most-loved brands of 2019, according to consumer research company Morning Consult. Aside from enthusiastic fan bases, these brands have a few other things in common: They’re instantly recognizable, they have huge footprints, and they have a lot of brand equity. What Is Brand Equity? According to e-commerce platform Shopify, brand equity…

The world of e-commerce has ballooned in size over the past few years, driving intense competition that makes it imperative for brands to adopt digital shopping solutions. In today’s online market, e-commerce is a significant driver of business, growing by over 221% worldwide since 2014 and accounting for a projected $4 trillion in revenue in 2020. With that figure growing every day, it’s become essential for brands to have an intuitive online storefront. Thanks to…

With restrictions on businesses being at least partially lifted across the world, it’s time for companies to start thinking about what it’s going to take to reopen in the wake of the novel coronavirus pandemic. AdRoll has it covered — these hybrid checklists and in-depth explanations will guide brands through the process of getting ready to ramp up again, whether they shut their doors completely or just reduced operations. If you marked “Yes.” Many brands…

With huge increases in online shopping in the wake of the COVID-19 pandemic — U.S. e-commerce was up 49% in April alone, according to data from software company Adobe — online shopping is shaping up to be an attractive space for retailers and brands looking for growth. And the brands that want to launch and then grow their e-commerce businesses will, of course, need an e-commerce manager. At the same time, as more Americans work from…