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July 2020

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Summer is the perfect time to celebrate the little things in life — sunshine, sandy beaches, and quality time with loved ones. But if you’re in charge of an e-commerce business, you know how pivotal the season can be for your company’s future. Now’s the time to focus on your goals and grow the business before the year is up. The question is, how? One word: Avocados. And more specifically, National Avocado Day, which takes…

As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. Luckily, we have a marketing…

In just four years, the Museum of Ice Cream (MOIC) transformed a sprinkle of an idea into a $200 million empire with over 400,000 Instagram followers. Consider it a place of contradictions where magic, unicorns, and rainbow sprinkles masked a darker side that didn’t come out until after the young company made a big rainbow splash. There are lessons in the meteoric rise and potential fall of the Museum of Ice Cream. The experiential company…

It wasn’t too long ago social distancing was introduced to the American lexicon. Yet ever since, our lives have arguably changed forever. In addition to a global pandemic that has killed hundreds of thousands of people worldwide, COVID-19 has brought profound changes to our daily lives, such as remote work, unemployment, and virtual school. In turn, many are facing newfound economic and social stresses, as well as panic over the uncertainty of the future. Here…

As lockdown measures ease and things begin to open up again, there has been a significant, permanent shift in consumer behavior. For businesses to survive and grow post-COVID, they’re going to have to adapt to this change in customer expectations. Better Communication  The pandemic has forced many businesses to communicate with their customers more than they usually would. They’ve been keeping customers informed about how they’re handling the pandemic — how they’re operating, the steps…

According to a recent survey from the American Pet Products Association (APPA), 67% of U.S. households have a pet. That’s nearly 85 million homes. Dogs are the most popular, followed by cats, freshwater fish, birds, and small animals — with saltwater fish tied with horses at the bottom of the list.  These pets are also big business. The APPA found Americans spent nearly $96 billion on their pets in 2019 alone. And while the American Society…

As you probably know (because we’ve been excitedly talking about this for weeks now), a thrilling journey is afoot. We’re following the progress of the Volcanica Coffee and Payton Jewelry teams as they begin to use the new AdRoll E-Commerce Marketing platform — and it’s time for episode 2 of our Volcanica Coffee series! 🔥 A quick recap on Volcanica Coffee: they’re committed to providing the most quality gourmet coffee from volcanic regions around the…

Since the coronavirus outbreak, lockdown measures have kept much of the world’s population at home, and millions of people are pushing traveling plans to the back of their priorities list. This leaves tourism companies in a tough spot — how are they supposed to encourage people to explore the world when travel has been restricted in such an extreme manner? Nordic Visitor, a specialist travel agency, adjusted their marketing efforts quickly to inspire (and prepare)…

Millions of businesses have been thrown into a tailspin, but in the midst of it all, home and garden has emerged as a bright spot, seeing increased demand from consumers. As it turns out, the nationwide lockdowns have inspired many consumers to use their newfound time at home to improve their environment. Retailers selling all kinds of products for the home — ranging from fluffy pillows to home improvement supplies — have seen product sales…